Many decisions in digital marketing are guided by data that reveals customer behavior. New tools, when integrated with intelligent platforms like Ticto, allow mapping every user step: from the first click to the purchase. This information helps sellers understand what works—and what doesn’t—reducing costs and improving results.
Paying attention to what the data reveals about the target audience and their interest in the product has proven highly profitable. A McKinsey & Company study shows that companies using data to guide campaigns can improve spending efficiency by up to 30%. These numbers reinforce the importance of adopting a data-driven approach to increase return on investment (ROI).
Renatto Moreira, CMO and co-founder of Ticto, explains how data analysis can be a game-changer for info-product creators selling courses and mentorships in a saturated digital space. “Data helps make more precise decisions. You identify the channels that bring real results and avoid wasting resources on strategies that don’t work,” he says.
Real-time data improves opportunities
One of the most widely used tools for this data collection is the Facebook Pixel. It’s a code embedded in websites that records user interactions and links them to ad campaigns. It allows creators to track customer behavior from the first click to checkout, generating data like conversion rates, engagement levels, and reasons for cart abandonment.
By cross-referencing this information with Ticto’s reports, it’s possible to identify patterns that help refine strategies. For example, understanding that many customers abandon purchases at certain times allows adjusting message delivery or creating urgency alerts at the right moment.
“Real-time data also helps spot new opportunities that weren’t initially on the radar. For instance, you might discover a customer profile with untapped sales potential. This insight allows fixing problems and expanding campaign reach. This speed is even more critical during launches, where every minute counts,” explains Moreira.
Reducing customer acquisition costs
Data analysis also helps lower customer acquisition costs. By identifying the pages or offers with higher conversion rates, info-product creators can allocate resources to channels that truly deliver results.
A common example is recognizing that video testimonials boost sales page efficiency. With this insight, creators can run campaigns focused on these elements, optimizing ad budget usage.
Moreira emphasizes the importance of properly interpreting data to enhance campaign performance. “Reducing costs is a natural outcome when you know exactly where to invest. The data shows the way,” he remarks.
Sales funnel optimization
Another benefit of data analysis is spotting bottlenecks in the sales funnel. This enables targeted improvements—like simplifying checkout or adjusting offer presentation—to prevent potential customers from abandoning purchases.
“Small changes can yield big results. A simple tweak, like changing a button color or streamlining a step, can boost conversions,” says Renatto. He highlights that tools like Ticto facilitate such adjustments.
Moreover, these platforms enable campaign personalization based on customer profiles, making messages more relevant to different audiences and increasing conversion chances.
The future of info-product campaigns
As analytics tools evolve, info-product creators gain access to more sophisticated solutions combining automation and AI. These technologies help platforms identify behavior patterns and automatically adjust campaigns.
Moreira explains that many of these features are already part of platforms like Ticto, which merges real-time data with AI to suggest actions like optimized segmentation or creative updates. “We’re moving toward a reality where creators don’t need to worry about manual operations. Tools make automatic adjustments based on collected data, freeing up time to focus on content and customer relationships,” he notes.
This evolution also benefits smaller producers who previously lacked access to such advanced resources. With the integration of accessible technologies, the digital market becomes increasingly competitive and inclusive.
