With the increasing digitalization of the food industry, small businesses are discovering new ways to highlight their products in the competitive online market. Artificial intelligence (AI) is emerging as an important tool to optimize ‘food styling’ and enhance restaurant visibility by providing high-quality images.
A recent study by HostGatorrevealed that 61.41% of small and medium-sized enterprises (SMEs) in Brazil already use AI in their operations, and 68.34% believe this technology will be crucial for their growth over the next five years. In the food sector, AI is transforming how dishes are presented on delivery apps and social media, boosting conversion and customer loyalty.
Food styling, the art of creating visually appealing scenes for food, has always been an essential element in selling culinary products. Now, with advanced algorithms, AI software automates processes such as lighting adjustments, color correction, blemish removal, simulated settings for different product types, and images optimized for fast loading on digital platforms—creating professional images quickly.
According to a survey by Snappr, high-quality food photos can increase orders on delivery apps by up to 35%. This reinforces the importance of well-produced images for business success in the industry.
Democratization of access to cutting-edge technology
Before AI, photo editing was a manual process, requiring time and specific technical skills. Today, micro-entrepreneurs can access affordable and intuitive tools that allow them to create high-quality images in minutes, without major investments in photography production.
‘AI is leveling the playing field for SMEs and solo entrepreneurs. Small restaurants and local businesses can now compete with big brands, ensuring a visual standard of excellence much faster and more efficiently,’ says Matthieu Rouif, CEO and co-founder of Photoroom.
As technology advances, entrepreneurs who invest in automating their images and visual strategies will have a greater chance to stand out and retain customers.
‘The balance between realism and aesthetics has always been a challenge for the food industry. With AI, we create images that not only trigger desire but also convey the true quality of products in an accessible and innovative way,’ adds Photoroom’s CEO.
With the food delivery and e-commerce market expanding, integrating AI solutions into the creative process becomes a key competitive advantage. ‘The future of food styling has arrived—and it’s intelligent,’ concludes Matthieu.
How Photoroom’s API enhances the projection of perfect product images
Photoroom offers a set of innovative AI-based tools to optimize the visual presentation of dishes and increase audience engagement. Key features include:
- Background removal and customization:ensuring a clean, distraction-free, and standardized look for marketplaces and social media.
- Automatic image enhancement:improves lighting, sharpness, and color adjustment for more attractive photos, along with natural shadow application for realism. It also includes automatic image resizing for platform-specific dimensions.
- AI-powered custom scene generation:in addition to predefined templates, users can create unique images based on text prompts, allowing control over styles, colors, and visual elements.
- Mass production:ideal for high-volume images, maintaining consistent quality in simultaneous edits, with collaborative team editing capabilities.
- AI-powered logo creation:for new businesses or brands seeking rebranding, enabling quick and efficient generation of customized logos, ensuring a professional and brand-aligned visual identity.
With these tools, small and medium-sized entrepreneurs can elevate their image quality without a professional studio, strengthening their visual identity and improving their market competitiveness.
