In recent years, digital transformation has revolutionized various sectors of society, including tax, accounting, and finance. However, experts point out that in 2025, the key differentiator for the market will be process simplification. If a decade ago the priority was digitization, today, companies are focusing on making tax routines more agile and less bureaucratic.
In this context, the adoption of solutions that integrate automation with data intelligence is growing, reducing manual tasks and improving decision-making. According to a Gartner study, it is predicted that by 2026, 30% of companies will automate more than half of their network activities.
Regina Calil, Vice President of Bravo, a pioneer in Digital Tax Transformation for five years, argues that the complexity of operations should be the main point to be reformed by companies. “Technology alone does not solve problems if processes remain complex and inefficient. The challenge now is to simplify and optimize financial and tax management,” says the VP.
Optimization strategies and the future of business operations
The adoption of the Business Process Outsourcing (BPO) model has been an efficient alternative to reduce costs and ensure regulatory compliance. According to a survey by Information Services Group (ISG), 30% of companies stated that they plan to hire or expand business process outsourcing services in the next two years.
“By delegating areas such as accounting and taxation to specialized companies, businesses can focus on what really matters: strategy and growth,” explains Gimenez.
Faced with this scenario, companies have been adopting strategic changes to align their operations with the need for simplification. Brand repositioning and the expansion of services focused on process automation and optimization are some of the responses to this new market moment.
An example of this trend is Bravo’s recent restructuring, which, in addition to expanding its scope to offer more comprehensive support in financial, accounting, payroll, allocations, system implementation, and sustainability, also underwent a brand repositioning.
The company unveiled its new visual identity, which included two shades of blue—petroleum blue and royal blue—and features a more minimalist version of the logo. Conveying lightness and expertise, the new strategy reflects the company’s commitment to innovation and accessibility. “The pursuit of simplification is already in our DNA. This movement reflects our mission to make processes more intuitive and less bureaucratic for our clients,” emphasizes the CEO.
Additionally, Bravo’s new tagline, ‘Simplify Everything,’ encapsulates this value proposition, promising to simplify all processes, from allocations to automation and system customization.
Danielle Guerra, Marketing and Communication Manager at Bravo, reinforces that the repositioning goes beyond aesthetics. “Bravo is a partner that simplifies clients’ journeys, connecting them to technological solutions and ensuring agility and efficiency in their operations,” explains Guerra. According to the manager, the concept of simplification arises from the desire to facilitate operational activities so that companies can focus on what really matters: the growth of their businesses. “Simplification is not new to us, but now we are externalizing it more clearly and inspirationally,” she explains.
Tax reform and the simplification of corporate processes
The Tax Reform itself, scheduled to be implemented in stages starting in 2025, reinforces the need for simplification in the corporate environment. The proposal aims to reduce the complexity of the current system by unifying taxes and making assessment more efficient.
For the Vice President, companies that adopt a more simplified and automated model will be ahead in this new context. “The Tax Reform represents a major advance in the debureaucratization of the fiscal system. Companies already aligned with this logic of simplification will have a smoother and less costly transition,” says the expert.
If before the goal of companies was only to migrate processes to the digital environment, now the goal is to make them more intuitive and accessible. Therefore, outsourcing services is gaining strength as a solution to simplify business operations.
In light of these changes, the message to the market is clear: digitization is no longer enough. “The future of tax and financial operations lies in simplification, and companies that know how to integrate technology, strategy, and process optimization will have a competitive advantage in the coming years,” concludes Calil.
