The Brazilian service sector maintained its growth trajectory in 2024, with a 3.1% increase for the year, according to data from IBGE released in February 2025. This marks the fourth consecutive year of growth, with a cumulative advance of 27.4% since 2021—the longest positive streak since the beginning of the historical series in 2012.
This consistent performance occurs despite challenges such as rising interest rates and a slowdown in consumption in the last quarter of the previous year. To sustain competitiveness and enhance operational efficiency, companies in the sector have been accelerating the digitization of processes, with a notable emphasis on the use of service order applications.
Tools for efficiency
These applications enable real-time team management, digital recording of service orders, and proof of completed tasks. By replacing manual processes, they help reduce errors, streamline workflows, and improve internal communication.
According to Alexandre Trevisan, CEO of uMov.me, a technology company specializing in solutions for field team management, ‘digitization through service order applications has been crucial for increasing productivity, efficiency, and traceability of operations, in addition to integrating different systems within companies.’
Leading sectors in adoption
Digitization has advanced more intensively in segments such as information and communication services, which grew by 6.2% in 2024, and professional, administrative, and complementary services, which showed the same growth rate. Companies in these sectors have increased investments in technology to improve service quality and reduce operational costs.
Small and medium-sized businesses have also turned to service order applications as a way to remain competitive. With digital solutions, these companies can better control their operations, increase productivity, and offer faster service to end customers.
Direct impact on consumers
Digital transformation has direct effects on customer experience. Faster and more transparent processes allow consumers to track the progress of services in real time and receive quicker responses to their demands.
An example is Lojas Lebes, one of the largest retail chains in southern Brazil, which adopted the uMov.me application to manage its service orders. With digitization, customers now receive real-time updates on the status of their requests, enhancing perceptions of transparency and efficiency.
A long-term trend
The expectation is that the digitization movement will continue to intensify in the sector. ‘The integration of service order applications with other corporate platforms and systems will become increasingly common, enabling more comprehensive and efficient management of business processes,’ says Trevisan.
In the current economic scenario, marked by uncertainty and the need for cost containment, solutions that boost productivity and improve customer experience are likely to take center stage. For experts, digitization is no longer just a competitive advantage but has become an essential condition for survival.
