A recent survey conducted by idwall on the behavior of bettors in Brazil reveals the main factors influencing the choice of betting platforms and highlights the challenges faced by users. The study, which includes participants from different age groups and social classes, indicates that lack of security is the main reason for switching platforms, with 50.7% of bettors citing this factor as critical. Additionally, 50.6% mentioned difficulties with withdrawals, and 44.5% cited a history of scams or unfair practices as reasons to seek other platforms.
Decisive factors in choosing a platform
When choosing a betting platform, respondents prioritize three criteria: ease of use (39.5%), ease of deposits and withdrawals (39.2%), and platform reputation (38.8%). These aspects demonstrate bettors’ preference for intuitive environments with fast and transparent processes. Moreover, 62.1% stated they have recommended the platforms they use, highlighting positive personal experiences and the possibility of bonuses as the main reasons for recommendations.
Although attractive promotions also influence the choice, security remains the primary factor. The survey revealed that 46.2% of bettors consider the platform’s problem-free history as decisive, while 36.4% prioritize a sense of security during transactions.
Challenges faced by users
About 41.5% of bettors reported not completing registration due to a lack of trust in the security of browsing the site or app. Additionally, 38.9% pointed out that the registration process is considered lengthy or complex. Such difficulties lead to a significant dropout rate, with almost half of respondents not completing registration on the platforms. Therefore, the need for improvements in the user experience to increase adoption and trust in betting platforms is evident.
Scams and security measures
The study also revealed alarming data about fraud in the sector: two in every 10 bettors have already been victims of fraud, while 10% reported having their accounts hacked at some point. The numbers highlight the urgency of enhancing digital protection measures to ensure user security in a rapidly expanding market.
According to idwall’s CEO and founder, Lincoln Ando, platforms must adopt robust identity verification solutions and continuous monitoring to ensure a risk-free experience for users. “Bettors’ trust doesn’t just depend on attractive bonuses or favorable odds, but also on the certainty that their information will be protected against fraud and security failures. The use of advanced technologies for authentication and transparency in transactions is essential to mitigate these risks,” says Ando.
