Seasonality is a phenomenon that affects various market sectors, and generating revenue during certain periods can serve as a business strategy. The first step is planning important dates for the target audience and mapping out possible strategies to boost sales, such as during Carnival, for example. According to the National Confederation of Commerce of Goods, Services, and Tourism (CNC), in 2025, the event is expected to generate R$12.03 billion in revenue. One of the sectors benefiting during this period is fashion, which sees increased demand for clothing and costumes. Businesses focused on the circular economy also stand out and are expected to see positive sales growth. For Michelle Svicero, a fashion expert and director of Release, a premium thrift store chain, getting ahead with sales strategies is crucial. “For the months of February and March, we have a promising projection, with a 20% increase in sales compared to last year,” she says.
For the chain’s director, planning ahead allows for more creative and organized actions, which is a major advantage. “The timing perfect timing ensures the customer already thinks of your brand first, staying ahead of the competition. To achieve this, always start working on the event 15 to 30 days in advance. The right approach is to create an annual plan that, while structured, remains flexible for events that arise throughout the year. Planning and flexibility should go hand in hand, not be opposing paths,” she explains.
To attract customers, social media is one of the key platforms for marketing outreach. Always within reach, it also provides performance metrics that specify the audience, allowing for testing different communication methods. For Michelle, an accurate audience analysis and well-executed marketing lead to increased demand. “Another important point is leveraging the moment to build customer loyalty beyond seasonal dates. The recipe is to do the simple things well. That is, excellent and humanized service will make customers want to relive the pleasant experience they had,” the entrepreneur concludes.
