Inspired by the intersection between digital marketing and cinematic language, entrepreneur Thiago Finch launched in early May an artificial intelligence tool with sky projections that simulated the iconic bat-signal. The campaign, which began on April 27 in Los Angeles, traveled through global capitals before arriving in São Paulo, where it concluded on May 5 with a physical display in the city’s sky starting at 7 p.m.
The campaign combined augmented reality, high-power lights, and geolocated content to advertise the AI developed by Finch. The platform, initially aimed at creators of info-products, automates everything from developing a digital product to writing persuasive texts and planning complete sales funnels.
“The idea was to create something that would stop people. That would make them look up and think: what is that? Then, this curiosity would turn into digital engagement. The narrative starts in the sky and ends on the phone,” explained the entrepreneur.
The tool is based on models like ChatGPT, Claude, and Grok but differentiates itself by curating prompts already optimized for commercial strategies. The system generates results that, according to Finch, would previously only be possible with full teams of copywriters, designers, and strategists. The expectation is to surpass R$10 million in revenue with the launch.
In addition to full sales process automation, the system offers multilingual support, including English, Spanish, and Mandarin, already developed with an international focus. “The project was designed from the beginning to operate outside Brazil as well. Just change the language with one click,” said Finch.
The visual journey began in Los Angeles, where Finch maintains part of Bilhon’s operations, his technology and digital education holding company. Then, the bat-signal crossed the skies of Paris and London, capitals associated with innovation and sophistication, and passed through Rome, with its symbolic fusion of tradition and avant-garde. The display also reached Hong Kong, a strategic hub in Asia, before being replicated in Brazilian cities with strong digital engagement: Salvador, Rio de Janeiro, Belo Horizonte, and Curitiba. The campaign culminated in São Paulo, with the only physical appearance of the projections, executed with cutting-edge technology and real-time monitoring on Finch’s social media.
Throughout the campaign, users could view the activations through augmented reality filters on their phones, integrating the offline experience with digital content. The initiative was also supported by segmented activations on social media and multimedia content.
For Finch, the impact of AI on the marketing market is inevitable. “It can indeed replace entire teams but also empower those already working. What once required five professionals can now be done by one person with more control and quality,” he said. According to him, the differentiator lies in scalability. “The more people use it, the smarter it becomes. The real metric is recurrence, which brings revenue predictability.”
The entrepreneur also emphasizes that although technology shortcuts processes, the sophistication of solutions requires discernment and mastery. “Today, with a laptop and the right tool, it’s possible to do in one day what took me months ten years ago. Barriers have lowered, but the demands have increased. The future belongs to those who know how to use what is already available.”
