Leader in sales on Mercado Livre in Southern Brazil, the Santa Catarina-based Grand Commerce starts 2025 with ambitious expansion goals. After a historic performance during Black Friday 2024, with 700 thousand sales and revenue exceeding R$40 million, the e-commerce company seeks to consolidate its presence in the global market and diversify its portfolio with products that simplify consumers’ daily lives. With a catalog of over six thousand items and operations in Palhoça (SC) and São Paulo (SP), Grand Commerce projects 300% growth in 2025.
Strengthening international relations is one of the pillars of Grand Commerce’s planning for this year. During a recent trip to China, COO Ricardo Neske visited major factories in lighting, technology, tools, and white goods, strengthening ties with suppliers and identifying new opportunities. ‘Strengthening our partnerships means ensuring quality and variety in our product mix, as well as staying ahead of market demands,’ emphasizes Neske.
One highlight is the alliance with Hikvision, a global leader in security solutions. With a portfolio that includes cameras, alarm systems, and AI-integrated solutions, this partnership in Southern Brazil positions Grand Commerce as a strategic supplier of cutting-edge technology. ‘This collaboration reinforces our commitment to quality and innovation,’ highlights Neske.
Black Friday results pave the way for a promising future
The impressive numbers from Black Friday 2024 demonstrate the company’s growth potential. During November, products like speakers, smartphones, tools, and air fryers led sales, reflecting trends in electronics and small appliances. November 29th was especially remarkable, with sales exceeding R$4.5 million in just 24 hours.
Looking ahead to 2025
The infrastructure, consisting of three warehouses totaling 5,600 m², will be essential to support increased demand and entry into new markets. Additionally, the company plans to open its first physical store, creating a direct channel with consumers.
‘The Black Friday results and the new partnerships we are building reflect our commitment to offering complete and innovative solutions for online retail. This will be a year of significant progress and achievements,’ concludes Roberto Almeida, CEO of Grand Commerce.
