Consumer Day (03/15), traditionally marked by discounts and promotions in retail, also drives the Brazilian agribusiness. With the increasing digitalization of the sector, rural producers are increasingly adopting online purchases and taking advantage of loyalty programs to optimize their investments.
Orbia, the largest integrated digital agribusiness platform in Latin America, for example, is promoting a series of actions within its loyalty program, allowing producers to exchange points for products under special conditions. During this week, customers can get up to 60% off on a special selection of redeemable products, as well as a special coupon of 5,000 points for redemptions equal to or above 100,000 points, which will be available until March 16 or while supplies last.
On March 12 specifically, the company will also offer free shipping across the entire website and a special flash offer: the Mondial 34-Liter 1400W Mirror Microwave, which can be redeemed at a 25% discount, going from 35,738 points to 26,981 points.
“Digitalization has transformed how rural producers access inputs and other essential products for daily life in the countryside. With the convenience of online shopping and the possibility of saving through loyalty programs, more and more farmers are adopting these platforms, ensuring better purchasing conditions and greater efficiency in managing their resources,” says Robson Rizzon, Chief Commercial Officer of Orbia.
With these initiatives, agribusiness companies have been standing out and innovating by offering benefits and facilitating access to products and services for rural producers, as they turn retail moments into strategic opportunities to strengthen their relationship with customers.
