Brazilian e-commerce is growing at an accelerated pace, imposing increasingly complex logistical challenges for businesses of all sizes. With rising demand, the search for efficiency in product delivery has become essential to maintaining competitiveness. In this scenario, solutions for delivery route optimization emerge as strategic tools to optimize routes, reduce costs, and ensure customer satisfaction.
Brazil leads global sector growth. In 2024, online sales in the country grew by 16%, according to the Latin America Digital Transformation Report. By 2025, the Brazilian Association of Electronic Commerce (ABComm) projects revenue of R$ 224.7 billion, a 10% increase from the previous year.
However, this growth brings significant challenges. Companies must deal with increasingly tight deadlines and demanding customers, making route optimization a competitive differentiator.
“The exponential increase in orders requires companies to take a fresh look at their logistics operations. Today, it’s not enough to just deliver quickly—it’s essential to ensure accuracy and efficiency. An effective route optimizer allows companies to better organize their routes, reduce delays, and make their deliveries more predictable for customers,” explains Alexandre Trevisan, CEO of uMov.me, a leader in route optimization solutions for businesses.
The adoption of route optimization tools has directly impacted productivity and operational cost control.
“By optimizing routes, companies not only save money but also increase customer satisfaction. End customers want predictability and security when receiving an order, and technology is one of the main allies in delivering that experience,” adds Trevisan.
Major digital retail players like Mercado Livre and Amazon already use advanced route optimizers to handle high demand and reduce delivery failures. However, the technology is becoming increasingly accessible to smaller businesses that need efficient solutions to compete in a highly dynamic market.
Recently, Grupo Panvel, one of Brazil’s leading pharmacy chains, faced logistical challenges in the last mile of its deliveries. The need to make the process faster and more efficient led to a partnership between All Trade and uMov.me, resulting in the development of an app that optimizes route planning and delivery management. With this technology, the company improved route accuracy, ensuring faster product distribution and providing a more satisfying experience for customers.
LS Translog, specializing in fast deliveries, also faced logistical challenges in its national operations. To optimize management and efficiency, it adopted uMov.me’s logistics app. In its first year using the tool, the company broke records during Black Friday, quadrupling sales volume compared to the previous year. The impact was so positive that, within just one year, it surpassed 9 million deliveries, solidifying its position as an industry leader.
“The demand from businesses of all sizes for faster, more efficient, and secure deliveries is growing. Adopting technology in day-to-day logistics is the only way for businesses to become more competitive and relevant in this market,” says Trevisan.
In the coming years, the trend is for route optimization to become even smarter with the incorporation of machine learning and artificial intelligence algorithms, enabling demand forecasting and real-time dynamic route adjustments. ‘The future of logistics lies in digitization and the use of strategic data. Those who can use these tools effectively will optimize their processes, ensuring greater speed, predictability, and quality in deliveries without compromising operational infrastructure,” concludes Trevisan.
