Rocket Lab, the app growth hub founded in 2019, announces its new partnership with Braze, the comprehensive engagement platform that powers interactions between brands and consumers. This collaboration will enable brands to leverage their first-party data by creating personalized experiences that promote customer activation, retention, and loyalty.
In an environment where consumers increasingly demand integrated omnichannel experiences, this collaboration will combine Rocket Lab’s expertise in mobile advertising growth with Braze’s advanced technology, delivering tailored solutions that elevate engagement strategies. Together, the companies will enable their clients to execute personalized interactions across multiple channels, strengthening their connection with consumers.
“This collaboration represents a step forward in our mission to deliver exceptional experiences to our clients. Rocket Lab now has a diverse portfolio of solutions for user retention through mobile advertising. With Braze’s arrival, we reinforce our commitment to providing sustainable solutions focused on retention and engagement. ‘Braze complements and strengthens our value proposition,’ said Juan Echavarría, CEO and co-founder of Rocket Lab.”
Since its founding, Rocket Lab has focused on providing the best mobile advertising solutions for apps seeking to optimize user acquisition and retention. This partnership with Braze reinforces that vision by providing clients with additional tools to achieve their goals.
With this alliance, Rocket Lab reaffirms its commitment as ‘The App Growth Hub’ of Latin America, providing its clients with world-class tools to optimize user connections, maximize customer lifetime value, and achieve sustainable growth.
