With strong global growth, the Brazilian Retail Media market reached over R$3.5 billion in 2024 in Brazil alone, according to IAB Brasil data. The figure represents a 41% increase from 2023 and supports sector projections, which predict the market will nearly double in size, growing from $1.6 billion in 2023 to $3.1 billion in 2027.
Beyond intensifying the competition for visibility in e-commerce searches, this promising scenario highlights technology as the key competitive differentiator. In this context, Retail Media platforms emerge as important market allies. As one of the market leaders, Topsort is increasingly sought after by brands that rely on its solutions to overcome challenges such as data fragmentation and slow report generation, which are critical for their operations.
With a technological infrastructure that uses artificial intelligence to automate and optimize campaigns, Topsort’s platform offers tools that adjust bids in real time and analyze large volumes of data to generate actionable insights for clients.
“What sets us apart is our methodology: we give partners more autonomy to monetize ads with flexibility and full control—something many platforms don’t offer. Our value proposition is democratizing complex and profitable monetization technologies that were previously only accessible to global giants,” explained Diego Bonna, Head of Topsort Ad Network in Latin America.
Additionally, the company—whose operations are based on three key pillars (exponential growth of Retail Media in the country, strategic validation of high-profile partners, and alignment of its technology with leading future trends)—bets on a cookieless model and the use of primary data (first-party data), reinforcing its position as a secure and “future-proof” solution. Moreover, the API-first model allows retailers and marketplaces to quickly and efficiently implement their own Retail Media platforms.
Present in over 40 countries, Topsort drives a GMV (Gross Merchandise Value) of over $100 billion in Latin America and stands out by developing proprietary solutions that give brands greater autonomy.
“With Topsort’s autobidding, advertisers have the freedom to define campaign strategies and target ROAS (Return on Ad Spend) while the platform autonomously optimizes bids. This significantly simplifies campaign management, eliminating constant manual adjustments and freeing advertisers to focus on their business strategies,” he explained.
The executive also noted that Topsort is a key ally in managing campaigns led by agencies.
“We simplify campaign management and maximize ROAS. Our Ad Network allows for managing and optimizing projects and campaigns across multiple retailers from a single dashboard. Additionally, with our autobidding, real-time adjustments can be made to achieve the desired ROAS, reducing manual effort. This results in ad performance that exceeds expectations. The platform also provides complete end-to-end attribution tracking, letting advertisers know exactly how many sales each ad generated,” he concluded.
