The employer branding HUB, ILoveMyJob, has released the ranking Loved Companies, which lists the most loved companies to work for in Brazil. The survey aims to highlight organizations that understand and meet talent expectations, as well as map the trends and practices shaping the job market in the country.
The survey interviewed 865 professionals from different regions of Brazil, predominantly from the Southeast and South, to identify companies that excel in people management and creating work environments based on well-being, innovation, and purpose. The most representative sectors were tech companies, industries, and other segments with a higher participation of senior-level (35%) and leadership (30%) professionals.
At the top of the national ranking are Natura, Vale, and Grupo Boticário, recognized for modern management practices, innovation strategies, and alignment with employee values. Multinationals like Google and Microsoft also appeared among respondents’ mentions as examples of global benchmarks in technology and innovation. However, the ranking exclusively highlights companies operating in Brazil that meet the specificities of the local market.
“Today, companies need to go beyond competitive salaries. Actively and routinely listening to talent is essential to create environments that inspire and meet the growing expectations of professionals. This practice not only continuously improves the employer brand but also allows anticipating behaviors and building lasting relationships with employees,” says Angélica Madalosso, CEO of ILoveMyJob.
Who are the 10 most loved companies to work for:
1st – Natura
2nd – Vale
3rd – Grupo Boticário
4th – Eurofarma
5th – Petrobras
6th – Eletrobrás
7th – Itaú
8th – Own Business (desire to entrepreneurship)
9th – CPFL
10th – Echoenergia
What makes a company admired by employees?
According to the survey, the most valued factors for defining an ideal work environment include:
- Positive organizational climate (18%)
- Transparency and efficient communication (16%)
- Autonomy (12%)
- Flexibility (11%)
- Valuation and recognition (10%)
- Respectful and inclusive environment (9%).
Another highlight was the increasing use of technology and social media in attracting and retaining talent. Platforms like LinkedIn were mentioned by 46% of respondents as the main channel for job opportunities, followed by networking (32%) and job sites (15%).
The inclusion of “Own Business” in the Top 10, according to the survey, reflects a trend pointed out by respondents seeking greater career autonomy. The main reasons for leaving highlighted in the survey were poor remuneration (45%), lack of career plan (30%), and work overload (15%).
Key trends observed in the ranking
In addition to the initiatives of the top-ranked companies, the study pointed out some trends:
- B2C Focus: B2C companies, such as Natura and Grupo Boticário, reinforced their presence through strong investment in employer branding.
- Differentiated corporate benefits:Companies are increasingly offering advantages beyond the traditional package. Grupo Boticário, for example, stood out for its Pet Assistance, an innovation in the market. The study suggests that the choice of benefits likely stemmed from active listening to employees, thus reflecting on their well-being.
- Digital transformation: Investments in technology and digitization drive modern and dynamic work environments. Companies like Itaú excel in this aspect.
- Innovation:All companies in the ranking prioritize innovation, regardless of the sector. Natura, Vale, and Grupo Boticário, for example, constantly seek new solutions and ways to improve processes.
- ESG: Most companies prioritize ESG (Environmental, Social, and Governance) issues, with good corporate practices, sustainability, and social responsibility, which have a significant impact on attracting and retaining talent.
- Flexibility:Hybrid and remote models remain a preference among talents and contribute to a healthy balance between professional and personal life for employees.
- Sector: The 2024 ranking showed a dominance of companies in the energy sector, driven by interest in ESG and sustainability.
A Loved Companies is conducted annually by iLoveMyJob and provides an analysis of the best employer branding practices in Brazil. The full report is available on the website www.lovedcompanies.com.br.
