With the wide variety of new products available for different consumer profiles and preferences, it’s natural that they feel motivated to explore and try them out. In a physical store environment, where it’s possible to read labels and have closer proximity to the options, consumers tend to fill their shopping carts more easily. This behavior was confirmed by a survey conducted by Flora*, the consumer goods industry,with 513 respondents.
The study shows that 6 out of 10 consumers spend more in physical stores when products are organized with related items near the shelves. When asked about selection methods for hair and skin products, 60% say they value the opportunity to see the product in person.
Among the respondents, 75% say they take the opportunity to check other items in the physical store to increase their shopping carts. “This is a behavior that reinforces the importance of innovation to meet consumers’ different needs, especially when considering personal care. After all, in physical stores, it’s possible to interact with the testers and experience the product firsthand, including sensory aspects such as fragrance, texture, creaminess, among others,” emphasizes Cintia Fuchs, Director of R&D at Flora.
The survey also highlights that 7 out of 10 consumers like products with test or sample options, reflecting this behavior of seeking new items.
Still loyal to brands and visual appeal, 75% choose products from well-known major brands, while 65% prefer products with signs or advertisements on the shelves or opt for beautiful and eye-catching packaging.
