A Winnin – a platform that uses proprietary AI to map cultural trends from internet video consumption – has just launched the 2025 Data Protection Report, an annual report that guides brands on the main trends and challenges likely to shape the future of data privacy and security.
The analysis points to a scenario full of evolution, challenges, and opportunities, and provides tips on essential tools to enhance work. ‘We are delivering responsible insights so brands and companies can explore opportunities, anticipate regulations, and build data management aligned with the year’s demands,’ says Natasha Melo, Legal Director at Winnin.
According to Winnin’s data, from January 2023 to November 2024, the terms ‘Privacy and Data Protection’ saw a significant rise in interest, totaling over 3 billion views and more than 149 million total engagements on platforms like TikTok, YouTube, Instagram, and Facebook.
The company also identified growing interest in the terms ‘LGPD’ and ‘Artificial Intelligence’ during the same period. The technical term ‘LGPD’ peaked in engagement between May and June 2024, totaling over 70,000 views. Meanwhile, the term ‘Artificial Intelligence’ also gained traction in engagement, with over 140k videos related to the topic during the same period.
The report also highlights projections about new regulations from the National Data Protection Authority (ANPD) and provides practical guidance for organizations to strengthen their compliance and innovation.
To access the full content and follow the detailed analysis, visit the report directly.
