Spotify today released the Brazilian edition of the report Loud & Clear 2025, revealing a new milestone for the country’s music industry: in 2024, Brazilian artists generated over R$ 1.6 billion on Spotify alone — a 31% increase from the previous year and more than double the amount distributed in 2021.
The revenue growth generated on Spotify surpasses the growth of Brazil’s recorded music market, which is currently the 9th largest market in the world in terms of revenue. According to the IFPI Global Music Report 2025, Brazil’s recorded music market grew by 21.7%, surpassing the R$ 3 billion revenue mark for the first time and becoming the fastest-growing country among the world’s top ten music markets.
“Royalties generated on Spotify by Brazilian artists are growing faster than the Brazilian music market. Our Loud & Clear report presents these gains clearly and directly, while Spotify for Artists allows each creator to track their own performance in real time. This transparency gives musicians the confidence to turn this momentum into the next single, a bigger tour, or an ambitious new project,” says Carolina Alzuguir, Head of Music at Spotify Brazil.
Beyond economic data, the report also provides insights into how Brazilian music is being discovered: it continues to reach audiences worldwide while maintaining strong domestic consumption. In 2024:
- Brazilian music was featured in over 815 million user playlists worldwide — with the United States, Mexico, Germany, the UK, and Spain leading the list of Brazil’s biggest music fans;
- The number of artists who generated over R$ 1 million in revenue tripled since 2019;
- 84% of tracks in the daily Top 50 on Spotify Brazil were from local artists;
- Over 60% of the revenue generated in the country remained in the Brazilian market.
In 2024, Brazilian artists were discovered by new listeners nearly 11.8 billion times on Spotify — a 19% increase from the previous year, highlighting the growing global appeal of the country’s music. Among women, the results are also impressive: international streams of Brazilian female artists grew by 51% in the year.
“Before payment comes discovery. Last year, Brazilian music generated billions of first-time streams and appeared in hundreds of millions of playlists on Spotify. Artists track this growth in real time through Spotify for Artists, welcoming new listeners immediately and turning first-time listeners into loyal fans. This feedback loop transforms curiosity into community — and it’s the community that drives a career,” concludes Carolina.
The full version of the report is available at: [For The Record]
