Recicla.se has just undergone a rebranding and is now called “Tree – Integrated ESG Solutions,” solidifying its evolution into a comprehensive sustainability platform. The company offers an innovative SaaS software that transforms environmental management through technology, artificial intelligence, and blockchain. Its operations encompass waste management, environmental metrics, and reverse logistics, integrating and simplifying ESG processes in an intuitive and efficient manner. To accelerate this new phase, the company is opening a funding round of R$1 million for 2025 and 2026, focusing on platform enhancements and team expansion.
“The transition to Tree marks the evolution of our company into a complete ESG ecosystem. Our commitment remains the same: to offer innovative solutions that simplify environmental management, driving sustainability and generating real impact for businesses and society,” explains Daniela Malta, COO and Founder of Tree.
Trajectory of Success
Founded in 2019 in São Caetano do Sul, in the ABC Paulista region, the company created a comprehensive solution for waste management and disposal through a customized subscription model, serving clients of various profiles and handling any volume of materials. Since its inception, it has achieved significant milestones, including the following highlights:
- Outstanding Startup in the Municipality of São Caetano do Sul (2022) – Recognized for its impact and innovation in environmental management.
- Top Cleantech Startup (2024) by Open Startups Ranking – Among the most promising companies in the sector.
- Top ESG Tech by AHK (Brazil-Germany Chamber of Commerce and Industry) – Recognized for leadership in ESG innovation.
- Added to Leonora Ventures’ Portfolio (2023) – Strategic validation and sustainable growth.
- Participation in renowned acceleration programs such as InovAtiva, Founder Institute, and Green Sampa, strengthening our knowledge base and expansion.
An Identity That Reflects a Purpose
The rebranding stems from the company’s maturation and the expansion of its operations beyond recycling. Now, the company operates in an integrated manner in waste management, effluents, carbon emissions, energy, and other key aspects for a more sustainable future. Trees symbolize life, growth, and interconnection. Like them, our goal is to generate a positive impact on the business and environmental ecosystem, supporting client growth with robust, simple, and effective solutions.
“Recicla.se was born with a clear purpose: to help organizations optimize waste management in an easy and efficient way. But we realized our mission went far beyond that. We evolved, grew, and today we have become Tree, a complete ESG ecosystem. This change reflects not just a new name but a new phase of innovation and commitment to a sustainable future. For Tree, just like a tree, what we do today shapes tomorrow,” shares Matheus Vitor, CEO and Founder of Tree. “We always believed in Recicla.se’s potential to positively impact businesses and society. With the evolution into Tree, this commitment has not only remained but strengthened. The company offers even more integrated ESG solutions, and we continue to stand by them to drive expansion and achieve the best results,” highlights Ana Debiazi, CEO of Leonora Ventures.
