The messaging ecosystem is changing rapidly. Businesses and consumers are seeking more secure, interactive, and efficient communication experiences, which has driven the adoption of RCS (Rich Communication Services). However, for many mobile operators, managing this evolution represents a significant challenge.
From implementation to monetization, operators face technical, regulatory, and operational barriers that can hinder the deployment of RCS for Business. The lack of tools to manage real-time data, ensure security, or simplify billing can turn a major opportunity into unmanageable complexity.
To address these challenges, Sinch developed RCS Business Enablement, a service designed to help operators launch and manage RCS efficiently, ensuring they can capitalize on its full potential without adding operational burden, optimizing their operational and financial processes while strengthening security and regulatory compliance.
How RCS Business Enablement helps mobile operators
RCS Business Enablement allows telecommunications companies to launch and manage RCS for Business efficiently, ensuring more engaging and secure communication for their customers. Addressing key challenges in monetization, security, regulation, and operational management, this service facilitates end-to-end RCS management without overloading internal teams.
François Boshoff, Vice President and Head of Product Management at Sinch, highlights the importance of this solution: “Today’s customers expect business communication to be as instant and seamless as their personal interactions. With RCS Business Enablement, operators can deliver this experience without taking on excessive operational burden, accelerating deployment time, optimizing costs, and maximizing monetization potential.”
Key components of the service
- Real-time visibility with Sinch Operator Insights
Making decisions based on real data is critical. This analytics system enables monitoring of agent status, traffic trends, message types, and conversation duration, ensuring regulatory compliance and privacy in a secure, user-friendly interface.
- Financial automation with Sinch Rating and Billing
Managing financial transactions can be complex, but with this tool, operators can collect and score message events directly from Google RCS, applying telecom-specific pricing models and generating detailed invoices that simplify revenue management.
- Compliance and content approval management
Sinch handles the approval process and lifecycle management of RCS for Business agents, working directly with Google RCS for Business’s admin console and operations API. This ensures only approved agents operate on the network, reducing operators’ administrative burden.
- Security and fraud prevention
Fraud detection is a priority. With an automated message testing platform, Sinch analyzes traffic to identify and prevent fraud, spam, and malicious content, generating actionable recommendations to protect operators and their customers.
- Comprehensive support for the messaging ecosystem
Beyond RCS Business Enablement, Sinch supports telecommunications companies in managing their entire messaging ecosystem, from content generation to API provisioning. Additionally, it enables wholesale service outsourcing, offering access to a global sales team at no extra cost.
Benefits for telecommunications operators:
- Quick RCS launch with minimal operational effort
- Automated financial management with precise monetization and billing processes
- Real-time analytics for decision-making
- Global sales support for revenue expansion, at no additional cost
- Simplified regulatory compliance
Boshoff concludes: “Telecommunications operators seek ways to simplify their operations while delivering the personalized, conversational experiences customers demand. By combining operational efficiency, robust analytics, and financial transparency, the RCS Business Enablement service provides a complete solution—helping operators not only launch RCS but also monetize and scale it for long-term success.”
