In times of tight budgets and ambitious goals, companies of all sizes have been seeking creative and fast ways to grow. One of the most widely used concepts in this scenario is Growth Hacking. Born in 2010, this approach blends marketing, data analysis, and product development to drive accelerated business growth, especially for startups and early-stage companies.
The proposal is simple: grow more while spending less. To achieve this, it’s necessary to test strategies, automate processes, and act quickly. More than a technique, it’s a mindset focused on experimentation and continuous improvement.
Below, Raphael Lassance, partner and mentor of Sales Clube, Brazil’s largest sales community, highlights 8 fundamental steps to apply Growth Hacking in practice, check it out:
1. Establish a clear growth goal: The first step is defining what you want to achieve. It could be increasing the number of users, improving the conversion rate, or raising the average ticket size. With a well-defined goal, it becomes easier to focus efforts.
2. Deeply understand who your customer is: Knowing who you’re targeting is essential. This includes understanding habits, pain points, needs, and motivations. The more details, the better the tests and approaches.
3. Map the entire customer journey: From the first contact to retention, identify friction points and opportunities for improvement. Often, small changes in specific stages can generate big impacts.
4. Test constantly: Creating hypotheses and validating them through testing is the foundation of Growth Hacking. It’s worth testing everything from button changes on the website to new campaign formats and sales approaches.
5. Base decisions on real data: Intuition helps, but data shows the way. Metrics like conversion rate, CAC (Customer Acquisition Cost), and LTV (Customer Lifetime Value) should be closely monitored.
6. Automate whatever you can: Automation tools allow for scaling without increasing operational costs. This applies to emails, internal processes, prospecting, and customer service.
7. Explore alternative growth channels: Beyond traditional marketing, it’s worth trying strategies like referral marketing, strategic partnerships, content, and SEO. Often, the right channel makes all the difference.
8. Learn from mistakes and scale successes: Growth Hacking is built on trial and error. That’s why it’s crucial to track results, keep what works, and discard what doesn’t bring returns.
“Growth Hacking presents itself as a strategic alternative for those who want to grow smartly, testing hypotheses quickly and learning from every step. This approach has established itself as a viable and necessary path for companies looking to scale without relying on large investments. The secret lies in starting small, learning fast, and never stopping optimization,” says Raphael Lassance.
