The demand for ultra-fast deliveries has ceased to be a competitive advantage and has become a consumer expectation. So-called Quick Commerce, or fast commerce, has transformed the retail sector by imposing a new standard of agility. Today, it’s not enough to offer a good product at an attractive price—it’s essential that it arrives within a few hours, preferably on the same day as the purchase. But behind the convenience that delights customers lies a complex logistical operation that challenges companies and carriers.
“The expectation for speed is growing ever higher. Same Day Delivery requires more than agility: it’s an equation between technology, planning, and operational efficiency,” says Álvaro Loyola, country manager of Drivin Brasil, a scale-up that optimizes fleet logistics processes and is a market leader.
According to a Capterra survey, 95% of consumers would like to receive their orders faster, and 69% say that when purchasing food and beverages, they expect to receive them within an hour. “This data reflects a behavior that already extends beyond the food sector and influences the entire retail industry. People are willing to pay more for convenience,” adds Loyola.
Despite the growing demand, the obstacles are many, especially in a country with continental dimensions like Brazil. Challenges such as demand forecasting, inventory management, and logistics routes in cities with heavy traffic and poor infrastructure can compromise the efficiency of same-day delivery. Additionally, many companies, especially smaller ones, face a lack of resources to implement agile and automated processes.
“Managing this type of delivery without technology is practically unfeasible. A Transportation Management System (TMS), for example, allows for intelligent routing of deliveries, real-time tracking of cargo movement, and integration of all stages of the logistics process,” explains Loyola. According to him, this type of tool is essential for companies to maintain service quality without compromising their operational costs.
The integration between inventory, transportation, and customer communication is another key point. “The consumer wants to know where the order is, how long until delivery, and, most importantly, wants that estimate to be met. For this, management must be very precise, from the click of purchase to the moment the doorbell rings,” says the executive.
To delve deeper into the debate on the challenges of Quick Commerce, Drivin will host a free Webinar on June 25 at 11 AM, broadcast on LinkedIn. Company experts will share insights on how technology can help retailers adapt to this new reality. Registration can be done via the link .
