In a delivery market increasingly concentrated in major capitals and dominated by giants, Quero Delivery bets on an opposite and successful path. Created in the interior of Sergipe in 2018, the delivery and services app recorded a 40% growth compared to the previous year, reaching a revenue of R$45 million in 2024. It now begins a new growth phase: its expansion into the South and Southeast of the country, focusing on municipalities with up to 300,000 inhabitants.
In 2024, Quero Delivery . The platform, which operates as one of the main delivery hubs in the Northeast, moved over R$498 million in GMV (Gross Merchandise Volume) in the region throughout the year. Quero’s strategy stands out by targeting locations overlooked by major platforms. Instead of competing in megacities, the company developed a unique business model to serve small and medium-sized municipalities, where local commerce still plays a central role in the economy.
For 2025, the company projects an additional 30% growth, driven by expansion into new cities and strengthening strategic partnerships with local restaurants, markets, and pharmacies. The company aims to reach 60 new cities across six states by the end of 2025. Among the first municipalities to receive the operation are Barretos, Bebedouro, and Jales in the interior of São Paulo—regions with strong commercial potential but still lacking digital solutions focused on logistics and local retail.
“Quero was born to connect real Brazil to the digital world, respecting consumption dynamics and the commercial structure of cities outside major urban centers,” says Miguel Neto, co-founder of the company. Alongside Danilo Souza, Miguel created the app in Lagarto (SE) and now leads the operation together with Eduardo França, former Global Vice President of Key Accounts at AB InBev.
The operation is already present in 240 cities across 14 states, with a complete ecosystem that goes beyond traditional delivery: the app offers food, pharmacy, grocery, and other services, promoting broad digitalization of local commerce.
Quero’s competitive edge lies in the combination of accessible technology and regional capillarity strategy. This ecosystem creates a positive network effect: while retailers gain more visibility and sales, consumers access a broader and more varied offering, increasing usage frequency and loyalty.
Quero Delivery’s growth comes at a time of transformation in the urban logistics and delivery sector. According to ABComm (Brazilian Association of E-Commerce), e-commerce in mid-sized cities grew by 19% in 2023, with the trend accelerating as new digital solutions gain traction outside major urban centers.
Additionally, a PwC Brazil survey found that 78% of consumers in cities with up to 300,000 inhabitants consider delivery service a decisive factor for online purchases—a fertile ground for companies like Quero that understand the logistical and operational challenges of these regions.
With its expansion into the Southeast and South, the startup targets a still largely untapped market segment with potential for efficient and differentiated scaling. “We aspire to be the leading delivery and services app for mid-sized Brazilian cities, with a model that delivers real value to retailers and consumers,” summarizes Eduardo França.
Quero Delivery App Earns R$ 45M in 2024 and Aims Expansion to South and Southeast to Grow 30% in 2025
