The QualiBest Institute has just launched QMetrics, an innovative solution for analyzing and comparing products in the market, based on metrics extracted from sensory testing. The tool transforms research data into strategic intelligence by allowing brands to compare their products’ performance with historical averages, providing a clear view of attributes such as flavor, texture, crispiness, appearance, and color.
With a standardized database, QMetrics makes it possible to identify, for example, whether the crispiness of a new snack is above or below the market average or if the aftertaste of a beverage better meets the target audience’s expectations. These analyses are based on three pillars: standardized questions, identification of attributes and correct scales, and the creation of an organized and dynamic database.
“The market needs quick but well-founded decisions. With QMetrics, we can turn simple product evaluations into comparative reports. It’s possible to know precisely where a product stands out and where it needs improvement to become more competitive,” says Camila Ricomini, Product Manager at QualiBest.
The data presented by QMetrics facilitate both formulation adjustments and marketing strategy guidance, helping companies reduce risks in product launches and enhance product performance. One example cited shows an item with 90% approval for the ‘aftertaste’ attribute, while the market average is at 78%. This difference can be decisive in a highly competitive market with demanding consumers.
More than just a comparison tool, QMetrics positions itself as a guide for evidence-based innovation. The QualiBest Institute also offers a digital Hub that integrates its platforms, enabling the tracking of research projects with centralized and secure integrated metrics.
