Opening your phone and finding a message that not only catches your attention but also offers an exclusive promotion, a reminder to complete your purchase on a specific website with a unique discount coupon, or even an invitation to a special event—all without you having to make any effort to look for it—is incredible. And the best part: this interaction happens securely, ensuring your data and personal information are protected.
This is the magic of push notifications, which not only transform how we interact with brands but also redefine the relationship between businesses and consumers. One statistic illustrates this transformation well: push notifications have an open rate up to 10 times higher than emails, revealing a world of opportunities for those who know how to leverage them.
Indigitall, a Spanish multinational technology company that has recently established itself in the Brazilian market, has developed an encrypted push system. But what does this mean? Push notifications are those alerts we receive from apps installed on our phones. ‘Encrypted’ means these notifications come with features that ensure information security and protect the relationship between customers and institutions.
As explained by Victor Okuma, Indigitall’s country manager in Brazil, responsible for leading the platform’s operations and expansion in the country. ‘We don’t just offer digital communication solutions; we also set a new standard for customer relationships. The adoption of push notifications, especially encrypted ones, enhances security and user experience, maximizing results across various sectors.’ For him, ‘The omnichannel strategy integrated with AI ensures that companies not only meet but exceed customer expectations, fostering a lasting and effective relationship.’
The CPaaS (Communications as a Service) company, headquartered in Spain and operating in 26 countries, is focused on expanding its presence in Brazil. Its omnichannel platform integrates and automates various communication channels into a single solution. As the official partner of the Meta Group (WhatsApp, Instagram, and Facebook), Indigitall is betting on the enormous growth potential of this type of solution in the country.
It offers solutions covering various channels, including WhatsApp, Web Push, App Push, and Wallet Push. With a presence in global markets such as the UK, USA, Spain, Mexico, Peru, Chile, Colombia, and Brazil, Indigitall enables personalized campaigns that include notifications, discount promotions, and interactive experiences.
The implementation of push notifications offers a range of advantages for businesses, as Okuma explains.
‘First, security is enhanced, as encrypted notifications ensure a secure channel for transmitting sensitive data, surpassing traditional SMS. Additionally, messages are delivered instantly, improving usability and increasing customer satisfaction. Finally, push notifications prove to be a cost-effective option, as they are cheaper than SMS, providing significant savings and security in marketing campaigns,’ and he concludes: ‘This way, companies can not only strengthen their relationship with customers but also optimize their resources and communication strategies.’
Personalization and Automation in the Customer Journey
The multinational offers the possibility to create a fully customizable customer journey, meeting the needs and profiles of each buyer, Okuma notes: ‘The platform integrates all communication channels into a single environment, enabling efficient automation between them. One of the features offered is intelligent bots, which can be integrated into any app. These bots are available 24/7, providing relevant responses and fluid conversations in a human tone, in any language.’
According to the company, the use of bots resulted in a 35% increase in app sales and a 74% boost in user satisfaction. ‘These results are driven by the programs’ ability to send targeted messages based on the customer’s purchasing or loyalty stage, optimizing marketing and reducing manual and repetitive tasks that would otherwise require significant effort.’ He highlights that ‘This efficiency not only improves sales by focusing on optimizing the user experience; companies not only attract new customers but also cultivate long-term loyalty and satisfaction.’
After a positive shopping experience, 54% of consumers tend to become loyal to a brand, according to a study by HubSpot and Bain & Company. This statistic underscores the importance of providing personalized and satisfying interactions, as, in addition to influencing customer loyalty, reports from Salesforce and Zendesk indicate that around 83% of consumers consider the shopping experience as important as the product itself.
Recognizing this importance, Indigitall was founded in 2013 with the mission to help its clients in digital transformation and improving user experience. According to Victor Okuma, ‘Encrypted push is specific to sensitive data and financial transactions,’ applicable by banks, financial institutions, and even e-commerce websites, serving purposes like loan notifications, online purchase confirmations, and targeted campaigns.
Victor explains that ‘Artificial intelligence is the backbone of our solutions, contributing to a 50% increase in new potential customers and a 40% to 60% reduction in campaign costs. The ability to analyze consumer behavior in real-time allows companies to segment their audiences and personalize communication,’ something that, according to Harvard Business Review, is vital for optimizing the customer journey.
Push Notifications as an Omnichannel Approach
Thus, push notifications are indispensable tools for keeping customers informed and engaged. There are three main types:
- Web Push: Messages that appear in the browser, accessible on any device, from desktop to mobile. With over 3.5 million apps on the Google Play Store and 2.2 million on the Apple App Store, Web Push is crucial in digital marketing, especially considering that 57% of global web traffic comes from mobile devices.
- App Push: Direct messages sent to mobile devices with the app installed, ensuring users have easy access to important information and promotions.
- Wallet Push: Notifications sent to smartphones, where loyalty cards and offers are stored in iOS Wallet or Google Wallet. This format is economical and effective, keeping offers organized and easily accessible.
Success Examples with Notifications
Indigitall’s campaigns don’t just inform—they delight. Here are some examples:
- ModaStore: ‘Thank you for subscribing! You’ll receive a 15% discount on your next order for signing up.’
- com: ‘Happy birthday! Enjoy a free gift on your next purchase.’
‘These messages were designed to create an emotional impact and engage customers, resulting in high conversion rates,’ concludes.
