Pub announces the arrival of The Factory, a company specialized in Content Marketing and Digital Marketing, unifying all communication and marketing services into a single structure. The integration brings complete solutions for planning, production, and distribution of brand narratives involving editorial strategy and channel management, inbound marketing campaigns, internal communication content, and executive LinkedIn profile management, among other deliverables. The merger incorporated all The Factory employees and clients such as Pluxee and Stellantis, further strengthening the agency’s portfolio.
Additionally, the agency also announces a new executive VP structure with the promotions of Nubia Tavares, Anne Fadul, Gustavo Barroso, as well as the arrival of Rogerio Parrilla, who will be responsible for leading the creative area, integrating design, marketing, branding, and growth. Among the changes Parrilla intends to implement are internal trainings to align the brand’s identity and strategy, as well as expanding the agency’s service portfolio.
“My role will be to expand creative diversity and structure processes that elevate the quality of the agency’s deliverables. By combining technology, which follows a defined path, with the broadening of horizons provided by creativity, it’s possible to create new approaches and establish innovative standards,” highlights Rogerio.
The agency also reinforces its governance with the creation of an advisory board, which includes Eduardo Vieira, CMO of SoftBank; Anahi Guedes, Nestlé’s communications director; and Adriano Silva, founder of The Factory and Projeto Draft. The group brings a combination of experiences that will contribute to Pub’s expansion and the consolidation of its position in the communication market.
“The arrival of The Factory, the new VP structure, and the creation of our advisory board represent a milestone in Pub’s journey. We are unifying forces, expanding our capabilities, and structuring an even more solid foundation for the agency’s sustainable growth. Our goal is to continue offering innovative, data-based solutions guided by market analysis to help our clients tell authentic and impactful stories through the most relevant channels for their audience,” reinforces Ricardo Bonatelli, founder and CEO of Pub.
“The Factory celebrates ten years as a storytelling boutique, helping brands become publishers and using content to build conversation, engagement, and conversion. We are very happy to now join Pub’s winning team and leverage the agency’s structure and competencies to bring editorial excellence to an even larger number of clients,” says Adriano Silva, founder of The Factory, who will join Pub’s advisory board.
In January of this year, Pub also announced its international expansion through a partnership with MilleniumGroup, reinforcing its presence in the global market and expanding its operations to serve clients in an even more integrated and strategic manner.
