In the current scenario, companies face growing challenges to protect their operations against increasingly sophisticated digital fraud, such as Deepfake attacks. Financial, healthcare, government, and e-commerce sectors, among others, are vulnerable to digital forgeries that compromise trust in authentication systems and generate million-dollar losses. According to the FSI Predictions 2024 study from the Deloitte Center for Financial Services, in the United States alone, Deepfake and other AI-based technologies are estimated to cause fraud reaching $40 billion by 2027.
The priority for organizations is clear: protect sensitive data, prevent digital fraud, and provide a secure and trustworthy experience for customers and employees. In this sense, it is vital to invest in technologies capable of securely identifying whether an individual is truly who they claim to be. For effective verification, innovations such as physical biometrics, behavioral biometrics, and the concept of Liveness Detection must be included.
TIVIT, a Brazilian multinational that connects technology for a better world, through Stone Age – its Credit and Anti-Fraud business vertical – delivers technological solutions that include physical biometrics, behavioral biometrics, and Liveness Detection. This combination creates an impenetrable barrier against Deepfakes and other forms of digital fraud:
- Physical Biometrics: Verification of unique characteristics, such as iris, fingerprints, and vein patterns.
- Behavioral Biometrics: Analysis of browsing habits, typing, and movement to identify user patterns.
- Liveness Detection: Real-time validation of the user’s physical presence through subtle movements and gestures.
These technologies not only enhance authentication security but also provide trust and peace of mind, essential for companies looking to protect their operations and their customers.
Recent cases show that Liveness Detection solutions have detected 100% of fraud attempts using Deepfakes in onboarding processes. These technologies already protect crucial sectors such as finance, healthcare, government, and e-commerce, helping to preserve companies’ reputation and performance in a hostile digital environment.
In combating threats like Deepfake, security is more than a regulatory requirement; it is a competitive advantage. It is crucial to have access to an advanced technological ecosystem that not only combats fraud but also strengthens the trust of customers and employees, ensuring that innovation and protection go hand in hand in the digital world. TIVIT’s structure allows companies to access the best authentication and security solutions at a significantly lower cost than developing and maintaining their own infrastructure, while also offering personalized analysis to assess how their solutions can integrate into companies’ environments and, in this way, strengthen the security of their operations.
