More than just a strong trend, the digitization of processes will be necessary for entrepreneurship in Brazil in 2025. The adoption of digital tools and automation is transforming the market, allowing companies, especially micro and small businesses, to reduce operational costs and increase their efficiency.
According to a study by McKinsey & Company, the implementation of automated processes can reduce administrative expenses by up to 20%. Additionally, research by Sebrae indicates that companies that invest in learning can improve their operational efficiency by up to 80%. These advancements align with World Bank data, which suggests that automation is a critical factor for the sustainable growth of emerging economies, such as Brazil’s.
Rafael Caribé, partner at Agilize Contabilidade, highlights the gains involved in this movement: “Digitization has a direct impact on the survival and growth of small businesses. For those facing competitive margins, any productivity gain is essential. Tools like generative artificial intelligence, from proposal drafting to the use of chatbots in customer service, bring agility and efficiency,” says the entrepreneur.
POSITIVE RESULTS IN PRACTICE
Practical examples already show how digital transformation is essential for small businesses in Brazil. A Sebrae report highlights that initiatives using financial automation systems reduce the time spent on administrative tasks by up to 30%, freeing up energy and resources to focus on growth strategies.
In the Brazilian context, the simplification of bureaucratic processes, such as business registration, is also a decisive factor. “The average time for business registration, which previously exceeded a month, can now be limited to a few hours, thanks to digitization. This agility not only benefits entrepreneurs but also positions Brazil as a more competitive market in a global scenario,” recalls Caribé.
According to the entrepreneur, by 2025, digitization presents itself as both an opportunity and a necessity. “Entrepreneurs who embrace digital transformation have a better chance of thriving in a dynamic and trained business environment, leveraging technological advancements to reach new levels of success,” he concludes.
