Privalia, one of Brazil’s most comprehensive multi-brand digital platforms, takes a strategic step in its luxury curation with the arrival of Goldbergh and Bogner. Goldbergh, a Dutch brand, is a global reference in sophisticated sportswear, while Bogner, with its unique look both on and off the slopes, combines the best of luxury in ready-to-wear and active sports. Both will debut on the platform with an exclusive selection of pieces starting August 12.
The partnership with both brands reinforces Privalia’s commitment to democratizing access to major brands, combining design, innovation, and values aligned with today’s consumer demands. The Goldbergh launch will feature a 100% women’s product mix, while Bogner will offer 70% women’s items and 30% men’s, ideal for those looking to elevate their style on any occasion.
Thiago Nascimento, CCO of Privalia, highlights that the partnership enriches the premium curation, strengthening the platform as a destination for sophisticated fashion. “The arrival of Goldbergh and Bogner further elevates the quality and design of our portfolio, while aligning with our consumer profile, which seeks innovation and brands that share values like sustainability and responsibility. This is a fundamental part of our journey as a market transformation agent,” he states.
Founded in 2009 in Amsterdam by designers Lieke van den Berg and Sandra Peet, Goldbergh was born with the mission to bridge the gap between ski slope performance and urban fashion. The brand quickly conquered the market with its characteristic style that exudes luxury, quality, and confidence, offering pieces that balance performance and a sophisticated look.
Beyond design, Goldbergh stands out for its strong commitment to sustainability and animal welfare. The brand uses down certified by the Responsible Down Standard (RDS), a global seal ensuring feathers and down are sourced from ducks and geese that have not suffered mistreatment. Environmental concerns are also reflected in material choices—the brand uses fabrics from sustainable sources, such as recycled polyester from PET bottles, and Primaloft Eco filling, made with 70% recycled material.
Meanwhile, Bogner, founded in 1932 by Willy Bogner Sr., began as an importer of Norwegian skis, equipment, and knitwear. With each new collection, the brand combines timeless sporty style with fashion and functionality. In winter, Bogner is known for its premium ski wear, which works both on the slopes and après-ski. In summer, the brand focuses on technical golf apparel and casual looks.
