Amazon Prime Day, starting on July 15 at 00:00 on amazon.com.br, promises to revolutionize online retail with projections equivalent to two Black Fridays, according to Adobe Analytics: global sales are expected to reach $23.8 billion (a 28.4% increase from 2024). In Brazil, the event will offer discounts in over 35 categories, from electronics to fashion1, with free shipping and exclusive benefits for Amazon Prime subscribers.
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While Amazon Prime opens the doors to deals, Méliuz maximizes consumer earnings. During the event, users will receive special cashback on purchases made through the platform. Méliuz Prime subscribers will have an additional advantage: even higher cashback.
The record growth of Prime Day, according to Adobe Analytics, reflects the maturity of e-commerce: beyond aggressive discounts, benefits like fast deliveries and digital content drive engagement. In Brazil, mass participation is expected.
