The pursuit of greater profitability is not just about selling more, but about selling more efficiently. Companies that analyze their costs, adjust pricing intelligently, and eliminate waste can improve their results without compromising quality. According to a report by OTRS Group, companies that automate business processes experience time savings of up to 23% and faster company growth of 19%, demonstrating how operational optimization directly impacts profitability.
Identifying more profitable products and adjusting pricing
According to Lucas Codri, founder of IZE Business Management and creator of the IZE Method for Profitable Growth, many companies lose money by not understanding which products and services generate the highest financial return. “Before thinking about selling more, it’s essential to know whether what is being sold actually brings profit. A detailed analysis of contribution margin and break-even point is crucial to determine which products or services are worth keeping and which need to be adjusted or discontinued,” he explains.
IZE works directly with strategic pricing, helping companies set prices that ensure profitability and competitiveness. “A common mistake is pricing based solely on cost, without considering factors such as market positioning, customer value perception, and demand elasticity. Companies that adopt structured pricing can increase their margins without alienating customers,” adds Codri.
According to a study by the Getulio Vargas Foundation (FGV), companies that use pricing strategies based on customer-perceived value can increase their profit margins by up to 15% without losing competitiveness.
Reducing waste and using technology for optimization
Operational waste is one of the main factors that erode company profitability. Inefficient processes, rework, and lack of control over fixed costs can drastically reduce profit margins. According to a report by McKinsey & Company, implementing automation technologies can increase productivity by up to 20%, eliminating unnecessary expenses and improving operational efficiency.
“Financial management software, inventory control, and performance analysis tools help make more informed decisions. Digitization enables precise monitoring of key financial indicators, ensuring sustainable and predictable growth,” says the manager.
Companies that apply these strategies demonstrate that it is possible to increase profitability without compromising customer delivery. “Pricing adjustments, waste elimination, and intelligent use of technology are essential pillars for companies that want to grow sustainably,” he concludes.
