The electronics sector in Brazilian e-commerce recorded a significant price drop in 2024, according to the latest Fipe/Buscapé Price Index. The report, released this Tuesday (21), shows an annual reduction of 3.6% in product prices, even amid a challenging economic scenario.
The price decline occurred despite the strong appreciation of the dollar, which accumulated a 23.7% increase in the period, trading at R$6.18. This factor is particularly relevant for the sector, as exchange rates directly impact the pricing of electronics.
Among the categories with the largest reductions were cell phones (-5.4%), small appliances (-4.3%), and video and audio items (-5.1%). Home appliances, which had been showing a trend of decreasing increases, recorded a 2.5% drop in December 2024.
A notable case was that of air conditioning units. After a significant annual increase of 25.7% in January 2024 due to a supply-demand imbalance, prices for these products showed a sharp decline throughout the year, reaching a 3.1% reduction in December – the first annual decline recorded in the 24-month series.
Sérgio Crispim, a researcher at Fipe, warns of potential changes in the scenario. “What we’ve observed in the sector, both globally and in Brazil, is a continuous price decline. However, the annual reduction rate slowed significantly in 2024 due to exchange rate influence. If this trend persists, there’s a possibility of positive variation still in the first half of 2025,” he analyzes.
It’s important to note that despite the annual decline, the index showed a slight point increase in the last month of 2024, with a monthly rise of 0.22%. This movement is attributed to higher seasonal demand and a possible compensation for reductions seen in November during Black Friday.
The accumulated variation between November and December 2024 was -0.9%, resulting in a reversal of the annual decline observed in previous months. This pattern of price increases in December had already been observed in 2022 and 2023.
The report suggests that although the electronics sector in Brazilian e-commerce experienced a price decline in 2024, the scenario for 2025 remains uncertain. Continued exchange rate pressure and other economic factors may influence price trends in the near future, making constant market monitoring essential.
