Online sales grew 17% between April 6 and May 6, 2025, compared to the same period last year. This is according to a survey conducted by Linx, a retail technology specialist, among proprietary e-commerce companies.
According to Daniel Mendez, executive director of Linx’s e-commerce business unit, the early Mother’s Day purchases, especially in e-commerce, contributed to this growth. ‘Brands are increasingly prepared to boost their online sales during holidays, betting on engagement actions and integration with different sales channels. These actions catch consumers’ attention, especially when offering benefits, promotions, or exclusive conditions for loyalty program participants, for example. Well-thought-out initiatives help boost digital sales,’ he states.
