Companies from various sectors have been exploring the possibilities of virtual reality as a differentiator for their operations. In the foodservice and facilities sector, Sodexo leverages innovation to drive its business in Brazil, creating a more interactive and engaging journey in presentations of its entire service portfolio.
Sodexo Realities is Sodexo’s new platform that combines virtual reality, three-dimensional environments, and gamification, providing an immersive experience during the presentation processes of corporate food and facility management products and services. Developed in partnership with the startup Dive, the tool allows multiple users to use their avatars and navigate via computer, tablet, smartphone or virtual reality glasses, exploring the solutions offered by Sodexo in an interactive way.
Even in its initial phase, the solution, which won 1st place in the ‘Channels & Conversion Experiences’ category at the Inovativos Award, promoted by Accenture and FGV, has already driven nine closed commercial deals in just over eight months of use. ‘Virtual reality is no longer a novelty, but we found in it a powerful way to present our portfolio. Realities replaces static presentations and in-person visits with an immersive journey that places clients inside our operation and even allows, after exploring the environments, for a 3D virtual meeting to be held right there for negotiations or service purchases. The results have been so positive that we are expanding the functionalities to support more interactions and explore new applications,’ says Cinthia Lira, Marketing Director at Sodexo.
