What is your preferred channel for communicating with companies? Each of us has our favorite medium where we feel most comfortable doing so, which requires the market to be available to retain its customers and boost sales. Taking another step forward in this mission, Pontaltech, a technology company specialized in omnichannel communication, has just announced the arrival of Márcia Assis as the new marketing manager, tasked with strengthening the company’s presence in the market as a reference in innovative solutions in the field.
With 15 years of experience consolidated across different companies and segments focused on marketing and branding, her professional journey has allowed her to tackle challenging projects that helped her develop important skills and a broader strategic vision of the market. She has worked on various fronts of business building, go-to-market strategies for brands and products, 360-degree marketing campaigns, performance marketing, content marketing, and events.
All learnings she intends to apply directly in this new phase. ‘I’ve always kept a close eye on the market, and when I heard about the opportunity for the marketing manager position at Pontaltech, I immediately identified with the company’s values and its expansion phase. The connection with the team and leadership was very natural from the start of the process, which made me eager to walk through this door,’ she shares.
Her arrival was crucial for the company’s new phase, as explained by Renata Reis, CRO of Pontaltech. ‘We want to transform communication between companies and customers, offering solutions that truly simplify and optimize this relationship. Our challenge is to redefine the role of marketing to drive the company’s new phase, something that, under Márcia’s leadership, we have high expectations to build something very significant,’ she notes.
Assuming the role of marketing manager, the professional will be responsible for leading the team with a focus on brand repositioning, aligning inbound and outbound marketing strategies, content (website, blog, and social media), events, and institutional communication—integrating marketing with other departments to increase synergy and achieve the expected results.
In a scenario of growing competition and constant technological innovations, the challenge will certainly be significant. But none of this dampens the expectations of the new manager. ‘I am confident that we will reposition Pontaltech as an innovative reference in the industry, and to do this, I plan to work with data to make more assertive decisions, invest in strategic actions, strengthen our presence at key industry events, and enhance content marketing. I also want to build a high-performance team focused on results and innovation,’ she emphasizes.
With significant experience built in these areas, the goals couldn’t be better. ‘We want marketing to be an engine for Pontaltech’s growth. Márcia’s arrival gives us great expectations that we will acquire more major accounts and consolidate ourselves in more market sectors, increasing recognition of our expertise and directly contributing to ever-improving financial results,’ Renata concludes.
