PiU Comunica announces the arrival of Camila Lafratta as the new Content Director, strengthening the team and expanding the agency’s strategic capacity. With previous experience as communication manager at Nubank and executive editor at New Content (now part of the Accenture group), Camila has a career that combines expertise in leading marketing and content initiatives with writing and editing.
At Nubank, the executive led SEO, social media, and Publisher initiatives for over 5 years, helping to connect content strategies with business results. At New Content, she was the executive editor for LATAM Airlines’ content platforms. Early in her career, she worked on the content team at PiU – which she now leads, with a focus on effectiveness and innovation. Camila holds a degree in Journalism from Faculdade Cásper Líbero.
She returns to PiU Comunica and the agency world with an even sharper focus on delivering consistent results for clients. The executive will report to the founding partners, Anna Angotti and Claudia Carmello, who lead Operations and Strategy, respectively.
“Camila’s arrival, more than 12 years after her first stint at PiU, will add robustness to our team and bring even greater strategic relevance to our deliverables,” says Anna Angotti, founding partner and head of operations at the agency. “We’ve always taken a consultative approach with our clients, creating integrated strategies that connect brand, digital presence, and marketing actions. Camila’s experience gives us even greater capacity to find creative and effective solutions for our clients’ communication challenges,” she concludes.
