Pinterest is announcing another edition of its Inclusion Fund, celebrating five years of supporting new content creators, small brands, and retailers on their journey to growth and connection with new audiences. This year, the program expands its global reach and begins including a new group of participants in strategic markets such as Brazil, Mexico, Colombia, and Argentina.
The Pinterest Inclusion Fund is an incubation program created to support new content creators, brands, and retailers in sectors like beauty, fashion, and lifestyle, who create content and products aligned with Pinterest’s inclusive features, such as skin tone, body type, and hair search filters. Selected participants will have access to specialized training, strategic tools, educational sessions, and financial support through grants or advertising credits.
In Brazil, Pinterest is expanding this initiative through a strategic partnership with mLabs, a leading Latin American social media management platform. The collaboration includes one year of free access to mLabs’ full platform, offering an educational area with specialized courses in social media. Selected participants will have unrestricted access to all resources, including the possibility of obtaining certification.
“Being part of a project like Pinterest’s Inclusion Fund is a valuable opportunity for mLabs, whose core purpose is the success of brands on social media. All selected participants will have access to mLabs to schedule content on Pinterest and ensure posting frequency, in addition to leveraging numerous other resources the platform offers,”celebrates Caio Rigoldi, CEO of mLabs.
The results of the Inclusion Fund demonstrate its impact: users who interact with inclusive features on Pinterest save 75% more Pins. Since its launch in 2021, over 350 participants have received support globally, many of whom have achieved continuous growth. For example, Boutique de Krioula, a pioneering brand of Afro-Brazilian turbans and jewelry in Brazil, since joining Pinterest’s Inclusion Fund, has seen a 200% increase in outbound clicks and engagement on the platform. The brand’s visibility has grown significantly, connecting even more people to Afro-Brazilian fashion.
“Participating in Pinterest’s Inclusion Fund was a game-changer for Boutique de Krioula. As a brand that celebrates Afro-Brazilian culture, having this support and visibility allowed us to reach a larger audience and strengthen our digital presence. Pinterest not only boosted our sales but also helped tell our story in an authentic and powerful way. Seeing our pieces go global is exciting and proves that representation matters!”,shared Michelle Fernandes, co-founder of the brand.
“We believe in the power of inspiration as a driver of change. When new content creators, brands, and retailers from all backgrounds have the tools to grow, new ideas flourish, as do new connections and opportunities. Pinterest’s Inclusion Fund exists to make this a reality,”says Agustín Caso Jacobs, Pinterest’s Content Strategy Director for Latin America.
Applications are now open until May 15, 2025, at 11 PM (Brasília time) for content creators in Brazil, Mexico, and Colombia. For brands and retailers in Brazil, Mexico, and Argentina, the deadline extends until May 30, 2025.
Since its creation, Pinterest has invested over $3.9 million in this program, reinforcing its commitment to providing concrete tools to help people of all backgrounds strengthen their presence and relevance on the platform.
