The Photoroom, the world’s most popular AI photo editor, is announcing the launch of three new AI-powered tools: Product Beautifier, Product Staging, and Virtual Model. These tools leverage the latest image generation technology from OpenAI, the gpt-image-1. Among the first companies in the industry – and in Europe – to integrate OpenAI’s powerful image API, Photoroom reaffirms its role as an innovator in generative AI, expanding its portfolio of proprietary AI background removal and photo editing tools that are already leaders in market efficiency and effectiveness.
These new tools were developed to provide sellers of all sizes access to professional-quality visuals without the need for expensive equipment, photo shoots, or editing skills – making it faster and easier for entrepreneurs and small businesses to create high-conversion content at scale, leveling the playing field for both startups and established businesses.
“The gpt-image-1 opens a new level of creativity and accessibility in image editing. We’re thrilled to be among the first companies in the world to bring this technology to our global community of over 200 million users,” said Matt Rouif, CEO and co-founder of Photoroom. “Our mission is to make the power of high-quality visuals accessible to every entrepreneur, and with this integration, we’re once again transforming cutting-edge AI into practical tools for product photography and e-commerce.”
The new features include:
- Product Beautifier: automatically enhances lighting, pose, and angles to deliver studio-quality product visuals with one click.
- Product Staging: uses AI to analyze your product and generate a realistic, context-rich scene, repositioning and adding elements and backgrounds that perfectly fit real-world usage situations.
- Virtual Model: applies clothing and accessories to a curated library of virtual models, offering a realistic preview of fit and drape, allowing customers to visualize products on different body types and styles.
As artificial intelligence continues to evolve, Photoroom reinforces its commitment to empowering entrepreneurs and e-commerce sellers of all kinds, providing greater access to the best in AI technology. Whether for a solo entrepreneur starting their business or a growing brand, Photoroom’s tools aim to bridge the gap between scaling businesses and enterprise-level solutions.
The tools will begin rolling out on Photoroom’s web app starting April 23, with updates for iOS and Android coming soon.
