Photoroom, the world’s most widely used AI photo editor for e-commerce, launches Visual Ads Automation, a groundbreaking GenAI solution that transforms entire product catalogs into fully branded ad creatives — ready for all channels and formats.
This launch is strengthened by the strategic acquisition of GenerateBanners, a startup specialized in automated image generation with high-precision text layout. This is Photoroom’s first acquisition and follows its $43 million Series B funding round, bringing the company’s total funding to $64 million. GenerateBanners’ technology is now fully integrated into Photoroom’s API.
A strategic acquisition to enter the ad creation market
Photoroom’s API already enables the creation of millions of product images, but customers needed template-based text composition to convert these images into ad-ready visuals. GenerateBanners solves this exact challenge. It enables consistent brand campaigns across all marketing and sales channels.
“I created GenerateBanners to free companies from repetitive design work by automating visual content,” says Thibaut Patel, founder of GenerateBanners. “Visual Ads Automation ushers in a new era in digital marketing: any static product catalog can now become a scalable, on-demand programmatic ad engine.”
With GenerateBanners now part of Photoroom, Visual Ads Automation becomes the first end-to-end GenAI solution covering both sides of ad production: stunning images and automated text composition, delivered at catalog scale.
“When you need the same product photographed in ten languages and fifty formats, traditional creative workflows break down,” says Matt Rouif, Photoroom co-founder and CEO. “Photoroom is becoming the AI creative agency for millions of businesses. Our new API enables teams to generate branded visuals programmatically at any scale, reducing costs and boosting performance,” Rouif highlights.
Visual Ads Automation: The power of personalization at scale
Visual Ads Automation lets you set rules for image assets, text, and branding once, then generate thousands of perfectly formatted variations.
AI-powered advanced image processing features:
- AI Background Removal: Clean, high-precision cutouts delivered in milliseconds.
- AI Background Generation: Reimagine any photo pack with photorealistic studio, lifestyle, or seasonal settings — no 3D set required.
- AI Shadow Generation:Add contact shadows and environment-compatible shadows to enhance depth perception and click-through rates.
- AI Resize & Expand:Automatically expands image edges, letting a single master creative adapt to stories, reels, banners, and other formats — no manual cropping needed.
- Localized text with auto-layout: Paste any language variant, and the engine automatically adjusts font sizes, realigns text, and reorganizes line breaks for you.
- Always brand-compliant: Colors, fonts, logos, badges, and disclaimers are loaded once, ensuring every creation strictly follows style guides with absolute precision.
- Batch creative generation: Provide a CSV file, spreadsheet, or API stream to generate thousands of ads.
Unlimited visuals, unlimited use cases
This new capability addresses a wide range of marketing and commerce needs, including:
- Performance and display ads: Generate perfectly sized creatives for programmatic placements, retargeting, and paid social in seconds.
- Social and e-commerce banners: Create branded hero images and promotional badges for marketplaces, storefronts, and seasonal campaigns — all automatically adapted to any aspect ratio.
- Multichannel campaigns: Fuel your entire funnel — from CRM emails to push notifications, affiliate placements, and search ads — with consistent, personalized visuals and text variations.
- Product catalog creativity at scale: Maintain brand uniformity across millions of SKUs and regional variants without touching a design file.
- Bundles or collections showcases: Highlight product sets or cross-sell bundles without additional studio shoots or manual compositing.
With instant visual production, marketers can now iterate campaigns in real time, double performance, and focus energy where it matters most.
“Looking ahead, AI autonomous agents will create most marketing assets and rely on specialized APIs like Photoroom’s as the backbone of this new creative workflow,” concludes Matt Rouif.
Proven ROI from Photoroom’s API
Photoroom’s underlying AI technology already delivers measurable results:
- GoodBuy Gear increased conversion rates by 23%.
- Plug reduced CPA by 2.5× and doubled CTR.
- Smartly increased ROAS by 18.4% and CTR by 72% across six campaigns.
Industry movement confirms the trend: 91% of European digital advertising professionals already use or are testing Generative AI (IAB Europe and Microsoft Advertising). Additionally, MarketsandMarkets projects AI investments for sales and marketing will surge from $58 billion in 2025 to $240 billion by 2030.
