For companies looking to grow and be seen in an increasingly competitive and digitalized market, digital marketing services are essential, as they allow brands to connect directly with their audiences, reach new markets, and optimize results based on concrete data.
Moreover, these digital services help businesses of all sizes, but especially SMEs, which are more numerous in the country, to build a strong and consistent presence, which is essential for customer retention and standing out in the online environment.
Marcus Calixto, CEO of Beelieve Group, a company specializing in digital marketing for SMEs, believes that the year 2025 will continue to be driven by personalization at scale, combined with intelligent automation.
“The online consumer values three fundamental pillars: convenience, trust, and personalization. They seek a shopping experience that is fast, transparent, and secure, as well as offers and recommendations that align with their needs. Efficient service, from pre-sales to post-sales, is also a decisive differentiator,” explains the executive.
Recently, Beelieve began implementing a new methodology in its services called Blue Star. The method consists of three crucial pillars in the digital space: Operational Squads, Artificial Intelligence (AI), and Integrated Technology.
“In the case of artificial intelligence, it will be even more integrated into strategies, allowing for behavior prediction and the creation of highly targeted campaigns. This will further enhance personalization for the end consumer and potential customers,” highlights Calixto.
The expert emphasizes that, to make an online purchase, the end consumer prioritizes trust and information, and one of the first steps is researching the company’s social media.
“They look for signs of reliability, such as updated pages, audience interactions, and positive reviews. Therefore, it is essential for companies to keep their social media and digital platforms optimized and constantly updated,” advises Beelieve’s CEO.
Calixto also points out other highlights of digital marketing that SMEs and digital professionals should pay attention to.
“Strategies that revive a sense of community and belonging, such as online forums and exclusive communities, may gain renewed strength with more modern platforms. More established products, like email marketing, will continue to be a powerful tool if used to promote greater personalization and interactivity. Additionally, simpler content formats, such as newsletters and blogs, may regain prominence as audiences seek more informative content and less direct sales-oriented material,” concludes the expert.
