The shopping experience has never been so simple and efficient. Payment via chat is changing how businesses and consumers conduct transactions, providing speed, security, and convenience. Poli Digital, a pioneer in this transformation, has already processed R$6 million with its Poli Pay feature. The solution integrates and automates customer service on platforms like WhatsApp, Instagram, and Facebook, thanks to a partnership with Meta Group, which ensures access to these networks’ official APIs.
Poli Pay is a solution from Poli that allows consumers to make payments directly through the chat where they are being assisted. According to Alberto Filho, CEO of Poli, the tool was designed to optimize the payment process efficiently and seamlessly, promoting a smoother and more secure experience for both businesses and consumers.
Citing market research, such as data from Opinion Box, Alberto Filho states that six out of ten consumers communicate with businesses through digital channels to make purchases. Thus, Poli Pay facilitates and, in turn, encourages transaction completion. ‘It has proven to be a highly attractive feature,’ he notes.
One indicator reinforces this analysis. According to Poli Digital’s CEO, nearly half (46%) of orders created via Poli Pay were completed with payment processed. This percentage is double that recorded in traditional e-commerce methods, where customers create shopping carts before completing payment.
‘Poli Pay is a payment method where sending and receiving charges are integrated into the centralized contact automation system of the solution we offer. This way, from the initial customer contact, through product selection, and up to payment completion, the entire process is handled within the same chat,’ describes the CEO.
While it means convenience for customers, for businesses, Poli Pay’s features help boost sales. Alberto Filho explains: ‘The tool’s interface allows the creation of product and service catalogs, with descriptions, prices, and photos. Additionally, it enables the creation and sending of a ‘shopping cart’ with a Poli Pay payment link option.’
Poli Digital maintains partnerships with Mercado Pago and PagSeguro. Thus, Poli’s system is integrated with both brands. ‘This integration provides consumers with diverse payment options—via boleto, Pix, or credit card. And the selling business receives the payment through these institutions,’ says the CEO.
The company tracks and monitors the entire sales processing. ‘It’s possible to manage sales information by customer name, seller, payment method, and payment status,’ he illustrates.
