The shopping experience has never been so simple and efficient. Payment via chat is changing the way businesses and consumers conduct transactions, providing speed, security, and convenience. Poli Digital, a pioneer in this transformation, has already processed R$6 million with its Poli Pay feature. The solution integrates and automates customer service on platforms like WhatsApp, Instagram, and Facebook, thanks to a partnership with Meta Group, which guarantees access to these networks’ official APIs.
Poli Pay is a solution by Poli that allows consumers to make payments directly within the chat where they are being attended to. According to Alberto Filho, CEO of Poli, the tool was designed to optimize the payment process efficiently and seamlessly, promoting a smoother and more secure experience for both businesses and consumers.
Citing market research, such as data from Opinion Box, Alberto Filho notes that six out of ten consumers communicate with businesses through digital channels to make purchases. Thus, Poli Pay facilitates and thereby encourages transaction completion. ‘It has proven to be a highly attractive feature,’ he observes.
One indicator reinforces this analysis. According to Poli Digital’s CEO, nearly half (46%) of the orders created via Poli Pay are completed with payment. This percentage is double that seen in traditional e-commerce methods, where customers build shopping carts before finalizing payment.
‘Poli Pay is a payment method where sending and receiving charges are integrated into the contact centralization and automation system of our solution. This way, from the initial customer contact, through product selection, to payment completion, the entire process is handled within the same chat,’ the CEO explains.
While it means convenience for customers, for businesses, Poli Pay’s features help boost sales. Alberto Filho elaborates: ‘The tool’s interface allows the creation of product and service catalogs, complete with descriptions, prices, and photos. Additionally, it enables the creation and sharing of a
A Poli Digital mantém parcerias com as marcas Mercado Pago e PagSeguro. Assim, o sistema da Poli é integrado ao das duas marcas. “Essa integração dá ao consumidor opções diversificadas de formas de pagamento — por boleto, pix, ou cartão de crédito. E a empresa que realiza as vendas recebe o valor por meio dessas instituições”, afirma o CEO.
A empresa acompanha e monitora todo o processamento das vendas. “É possível gerenciar as informações das vendas pelo nome do cliente, por vendedor, por método de pagamento e por status de andamento do pagamento”, exemplifica.
