Shipay Technology, a hub for integrating digital payment systems, started the year motivated by an impressive performance. In 2024, the startup recorded an average growth of 60% in three indicators: number of clients (44%), financial volume transacted (62%), and number of transactions processed (62%)—still in December, nearly R$ 4 billion was processed through 13.5 million transactions.
Driven by partnerships with major banks such as Itaú, Banco do Brasil, Bradesco, Santander, Sicredi, and Sicoob, as well as market-leading software like TOTVS and SAP, Shipay has solidified its position as a complete payment solution for businesses. Founded in 2020, the startup integrates digital payment systems into various transaction formats, such as Pix, digital wallets, and cryptocurrencies, to ensure businesses operate with simplicity and security, featuring immediate payment confirmations and eliminating improvised cash reconciliation processes.
Major clients, such as Burger King and Porto Seguro, are also part of Shipay’s portfolio, which further offers benefits including savings on transaction fees and the freedom to choose the preferred bank for receiving payments. “With our platform, clients have the assurance that transactions are processed quickly and without fraud risks, as payment confirmation is directly validated by the bank. The flexibility to integrate multiple financial institutions also ensures operational continuity in case of any instability in a single bank’s system,” emphasizes Charles Hagler, former director of TOTVS, VP of Embraer, and CEO of Shipay.
The hub’s services and technology reflect a broader trend in Brazil’s digital payment market. A study by Ebanx indicates that Pix could surpass credit cards in e-commerce by 2025, accounting for 44% of online transactions compared to 41% for cards. However, despite this growing adoption, 65% of businesses still use bank slips as their primary payment method, according to a Qive survey supported by Endeavor. This demonstrates significant room for reliable solutions that integrate different payment methods within corporate operations.
“With an increasingly significant shift from physical cash to digital means, businesses and consumers are more attentive to security and speed. Therefore, our focus this year is to create a model that can be useful for companies in any sector, combining trust, flexibility, and integration in payment and transaction processes,” explains Luiz Coimbra, president of Shipay and former director of Citibank and Itaú.
With bold goals for 2025, targeting the betting sector and ERPs (Enterprise Resource Planning), Shipay aims to further contribute to modernizing this market. In the case of bets, the goal is to achieve 70% penetration and process approximately R$ 60 million in monthly transactions. Meanwhile, in the ERP sector, the intention is to integrate with at least 50% of the market, reaching 10 million monthly transactions.
