A Payface, a pioneering company in facial recognition payment solutions, has formed a strategic partnership with Grupo Grazziotin, one of the largest retail chains in southern Brazil. The initial implementation covered 13 stores in Passo Fundo, with expansion already completed to 34 more locations in the southern region. The initiative aims to eliminate operational bottlenecks, optimize the payment process, and provide customers with a safer and faster experience.
With the implementation of Payface, Crediário (store credit) and Personal Loan transactions, which were previously formalized through printing and physical signatures on paper accompanied by the presentation of an official photo ID, became fully digital, authorized by Payface’s facial recognition transaction solution.
Payface’s advanced facial biometric solution not only simplifies the financial transaction process but also adds a robust layer of security. The closed-loop payment model adopted by Grazziotin allows financial products such as store credit and personal loans to be operated internally, without the intermediation of an external market processor.
“At Grazziotin, we found the ideal scenario to demonstrate the versatility of our solution. Operating in a store credit and personal loan model, rather than a private label card model, and not involving an external market processor requires robust technology, and that’s exactly what Payface offers: complete integration, high security, and a seamless experience for both the retailer and its customers,” says Victor Braz, Payface’s Closed-Loop Director.
Payface, which was born in Santa Catarina, sees southern Brazil as a fundamental part of its growth and expansion. With a focus on 2025 aimed at proprietary payment operations, the company plans to intensify its presence in the region, expanding its partner network and consolidating its position as a leader in facial recognition payment solutions for the retail sector.
