The global delivery market is expected to reach $1.89 trillion by 2029, with an average annual growth of 7.83%. In this promising scenario, Brazil already accounts for 1.51% of global revenue, according to Statista data—a significant share, considering the country’s size and the rapid growth of app-based consumption.
“During holiday periods, demand for deliveries skyrockets, requiring heightened attention from the entire ecosystem: restaurants, markets, florists, logistics operators, and, of course, the delivery apps themselves. On these dates, deadlines get tighter, and customer expectations soar,” comments Vinícius do Valle, Marketing Coordinator at Gaudium, a company specializing in mobility and delivery technology.
Therefore, preparing strategically for these occasions is essential—not only does it help ensure operations but also leverages the moment as a real opportunity for growth and customer loyalty. With this in mind, the executive shared some tips on how to organize. Take a look:
1. Demand forecasting and operational scaling
The first step is to look at the data. How did the platform or operation perform in previous years? Which categories sold the most? Based on these insights, it’s possible to predict traffic spikes, adjust platform capacity, and strengthen the number of partner delivery drivers, kitchens, or inventory. Anticipation is the key word.
2. Technology and automation as the foundation of efficiency
For delivery, speed and precision are crucial—especially during holidays. Technology is the greatest ally in this scenario. Automatic routing systems, real-time stock integration, and monitoring dashboards help keep everything under control, even with high volume. Investing in technological infrastructure is no longer optional.
3. Attention to the customer experience
An order isn’t just a meal or a gift—it’s an expression of care. That’s why the customer experience should be handled with extreme care. This includes everything from a functional and intuitive app to on-time delivery with careful packaging and personalized messages.
4. Proactive service and agile support channels
During demand peaks, mistakes can happen. But how they are resolved makes all the difference. Have a team ready to respond quickly and, if possible, use bots and automation to speed up simple processes. Consumer trust depends on response capability.
Seasonal events are a real test for the delivery industry. But they have also become a showcase: it’s when apps demonstrate their ability to scale, deliver quality, and delight consumers. “With planning, technology, and customer focus, it’s possible to turn this demand peak into real growth—and into good reasons for customers to return year-round,” concludes Valle.
