Given the relevance of the digital environment, Grupo Bradesco Seguros has expanded its presence on social media, aligned with the strategy of getting even closer to its policyholders and business partners, who are increasingly connected.
In partnership with the profile @lifeonadraw, the Group launched a collaborative content creation campaign in 2024 to promote reflection on the need for protection and planning, presenting light themes and positive messages through illustrations.
In 2024 alone, these publications reached approximately 500 thousand reactions/engagements, demonstrating that the message has been well received by social media users.
“We work to expand our presence on the main channels, participating in conversations and increasingly understanding our audience. We walk hand in hand with digital innovations, but without neglecting the humanization of relationships, which is why we focus on positive messages that reinforce our purpose of protection and care, always staying close to people,” says Alexandre Nogueira, Marketing Director of Grupo Bradesco Seguros.
