Loyalty tech company Alloyal and airline Azul have just launched a partnership to boost travel as a benefit of loyalty programs. Under the agreement, customers using Alloyal’s product can convert their accumulated cashback into points and transfer them to Azul Fidelidade to redeem rewards.
According to Alloyal’s Director of New Business, Mateus Nehmy, the partnership targets consumers in general but with a special focus on companies looking to strengthen relationships, increase satisfaction, and promote stakeholder loyalty. “The success of a loyalty program is directly linked to the advantages of engaging with the brand. The partnership with Azul is highly strategic and relevant because travel is among the Top 3 most desired rewards by the general public. We are excited to offer this benefit to our clients,” celebrates the director.
The partnership was finalized in the second half of 2024, with a pre-launch for Alloyal customers in November. The general public launch occurred in January. Nehmy highlights how Azul’s loyalty program adds value to Alloyal’s portfolio.
“By including Azul as a redemption option, we elevate the standard of our clients’ loyalty programs, offering a great competitive edge. After all, the travel category brings more diversity to the redemption portfolio and meets one of the main requests from our clients’ users,” he notes.
Nehmy also emphasizes that this enhancement aligns with consumer preferences in the loyalty market: seeking benefits, advantages, and rewards in travel experiences. According to ABEMF, out of every 100 passengers in Brazil, 15 travel using points from airline loyalty programs.
