In a scenario where trust and proximity are essential for business success, Vendizap, a Paraná-based startup focused on conversational commerce, has stood out for its work in improving how businesses connect with their customers. Founded with the goal of offering a more human and personalized shopping experience, the company has gained market share by recognizing and leveraging WhatsApp as a powerful sales and relationship tool.
According to a Gartner survey conducted in December 2023, 64% of people prefer businesses not to use artificial intelligence tools in their customer service centers, and 53% would consider switching to a competitor if they found out they were being served by AI at their current company. In this context, WhatsApp transcends its status as the predominant social network used by Brazilians and becomes a powerful solution for serving both physical and digital businesses, strengthening the connection between retailers and their customers, reinforcing human interaction, and making contact operations faster and more effective.
Given this perception, since its creation, Vendizap has been dedicated to developing functionalities that meet the specific needs of businesses, with flexible and tailored solutions. The platform enables, for example, order completion via WhatsApp, allowing sellers to confirm information before closing sales and buyers to ask questions or request quotes in an organized manner. ‘Our goal is to make the purchasing process faster and more efficient while strengthening the relationship between sellers and consumers. This contact between retailer and buyer is a differentiator that has been lost on the seller’s side but has made all the difference for buyers,’ explains André Campos, CEO and founder of Vendizap.
So-called conversational commerce, which is the company’s priority in developing its solutions, has the potential to significantly improve the customer experience. Zendesk’s 2023 trends report revealed that 66% of consumers consider a bad interaction with a brand enough to ruin their day, and 60% of them base their purchasing decisions on the quality of service. ‘A good shopping experience, whether physical or digital, is what decides whether the customer will be satisfied and, more than that, whether they will return. That’s why Vendizap is committed to helping businesses offer fast and quality service, ensuring satisfaction and boosting sales,’ highlights Campos.
Aligned with the clear trend in the business world toward conversational commerce, Vendizap stands out for its tailored functionalities. Through the platform, retailers can set up their e-commerce in the form of catalogs, optimizing the shopping experience through a more intuitive and practical visualization and WhatsApp-based service. According to a 2022 survey by OmniChat, WhatsApp provides a sales conversion rate of 9% compared to 2% in e-commerce, reaffirming the platform’s potential as a powerful sales tool and reinforcing the transformative role of the service offered by the company.
