A new sales model is starting to draw attention in the digital marketing universe: the so-called hidden funnels, which operate away from the spotlight of social media and major launches. The proposal of silent strategies, based on automation, data, and personalization, is challenging the logic of constant exposure to scale revenue organically and predictably.
The trend is led by names like Thiago Finch, founder of Holding Bilhon and a reference in digital launches in Brazil. He describes this new movement as ‘a necessary mindset shift in a market saturated with loud promises,’ he reveals.
According to him, the future of digital sales lies in automated structures that guide the customer almost imperceptibly, without relying on massive launches or the presence of an influencer leading the operation. ‘We’re talking about processes that work behind the scenes, where conversion happens through relationship and recurrence, not through a single big sales event,’ he explains.
Hidden funnels: how silent sales work
Hidden funnels are digital structures designed to attract, nurture, and convert customers continuously, without the need for public appearances or launch schedules. They rely on specific pages, targeted ads, and automated email flows, connected by tools like ClickMax—a system developed by Finch that centralizes the entire sales journey on a single platform.
Automation plays a central role. It allows customer communication to be personalized from the first click to post-sale, with triggers based on behavior and interests. Predictive analytics and artificial intelligence help adapt messages, offering solutions at the right time. ‘It’s possible to generate consistent, stable revenue without the entrepreneur needing to appear or create new content every day,’ says Finch.
Growth without exposure: why this strategy is gaining traction
The main advantage highlighted by experts is predictability. Instead of relying on specific dates to generate revenue, hidden funnels enable an active sales pipeline, working 24/7. According to a Grand View Research report, the marketing automation market is expected to grow 12.8% annually until 2030, clear evidence of the increasing demand for more sustainable and scalable digital solutions.
Additionally, the model eliminates the pressure for public performance, which is very common among influencers and info-product creators. For Finch, the burnout from overexposure and the desire for a more strategic and less exposed routine drive this new approach. ‘Not everyone wants to be a public figure. And more importantly: you don’t need to appear every day to have a high-performing digital business,’ he states.
Personalization and technology as the foundation of conversion
The success of hidden funnels depends on a highly personalized journey. According to a McKinsey study, 71% of consumers expect personalized interactions and get frustrated with generic experiences. In this scenario, tools that adjust content based on user behavioral data become indispensable.
Finch emphasizes that by automating and centralizing processes in a single interface, platforms like ClickMax reduce costs, increase efficiency, and eliminate technical barriers for beginners. ‘Digital doesn’t have to be complex. When you eliminate noise and create a clear path for the customer, sales happen naturally, without relying on miracle formulas or the luck of going viral,’ he explains.
With over 6 million followers and a history of million-dollar revenues in digital launches, Thiago Finch is now betting on invisible revenue. He believes the hidden funnel model is the next step in the evolution of digital marketing. ‘The biggest companies in the world sell in silence. Netflix, Amazon, Spotify… they don’t do launches; they operate with predictability. That’s what we’re bringing to small entrepreneurs,’ he concludes.
