Oracle today announced the inauguration of the Oracle Innovation Center, a 750-square-meter space occupying an entire floor of its headquarters in São Paulo. The center was created to connect people, industries, and technology, rethink business models, and develop transformative solutions. Integrating Oracle solution technologies and the support of an ecosystem comprising over 30 strategic partners, the new space offers high performance and an intelligent, integrated vision of the future.
The Oracle Innovation Center functions as a living lab, where human talent and technology come together to open new horizons. As Oracle’s first space of its kind in Latin America, it represents the natural evolution of the Concept Store and draws inspiration from established initiatives in countries like the United States, the United Kingdom, and Australia.
The proposal is to catalyze digital transformation by demonstrating how cutting-edge technology, powered by artificial intelligence and human creativity, can open new paths of innovation. Through immersive and interactive experiences, the space showcases solutions applied to over ten industries, including retail, hospitality, food and beverages, energy and water, engineering and construction, healthcare, manufacturing, finance, telecommunications, agribusiness, and logistics.
“This center represents Oracle’s commitment to inspiring the development of more connected, efficient, and innovative futures, always with a focus on AI and collaboration,” says Alexandre Maioral, President of Oracle Brazil. “At the Oracle Innovation Center, we want to show how every technological decision can shape the future of business, offering an environment where customers and partners can co-create and experiment with solutions at an entirely new level.”
The Oracle Innovation Center offers demonstrations of concrete and innovative solutions, designed to tackle real challenges, optimize processes, and create new opportunities, driving growth for companies and clients across different sectors and sizes. The space provides immersive experiences, such as augmented reality, robotics, and an Oracle Red Bull Racing simulator. It also features dedicated areas for lectures, events, a recording studio, and demonstrations of data storage and computing services for disconnected locations (the Roving Edge Infrastructure, supported by the RevOPS Solution Center).
“The key differentiator of the Oracle Innovation Center is the convergence between people and artificial intelligence, where technology enhances human talent to create a smarter and more collaborative future,” adds Maioral. “We want to encourage a vision where complex problems turn into opportunities, demonstrating how innovation and growth can emerge from the union of data, creativity, and strategy.”
The Oracle Innovation Center is not just a physical space—it’s a true co-creation ecosystem, designed to be in constant evolution and adaptation. In it, customers and partners develop experiences that keep pace with the speed of innovations brought by artificial intelligence, creating customized, integrated, and disruptive solutions.
