With the advancement of technology, digital commerce has been gaining increasing strength. According to a survey conducted by the Brazilian Association of Electronic Commerce (ABComm), more than 55% of Brazilians make purchases online at least once a month. However, a market survey by OLX indicates that Brazilians suffered an estimated R$3.5 billion in losses from online shopping scams last year. Therefore, certain precautions must be taken when purchasing a product or service online.
When it comes to ticket sales, the practice of buying through platforms has also become popular. According to Paulo Damas, CTO and co-founder of Bilheteria Express, a digital platform that offers automated solutions for ticket purchases and management, research is necessary before finalizing a purchase. “Being wary of overly attractive offers is one way to avoid fraud. If the price is significantly below the official value, the listing is likely a scam. Additionally, in direct dealings with sellers, avoid purchasing from those who claim to have ‘remaining’ or ‘exclusive’ tickets,” he notes.
In this sense, one of the best ways to protect against online scams is through technology itself. Cloud computing, for example, has become an essential path to ensure security in digital transactions. “Digital security in online transactions is a multifaceted challenge that goes far beyond technology,” says Paulo Lima, CEO of Skymail, a leading company in cloud computing, digital security, and corporate email. “More than investing in well-structured processes, team training, and clear prevention policies, it is essential to have technological partners aligned with best practices and cybersecurity trends. This choice is decisive in ensuring a secure and resilient operation,” he concludes.
In the corporate environment, compliance with the LGPD (General Data Protection Law) helps companies reduce risks and avoid personal data leaks. According to Ricardo Maravalhas, CEO and founder of DPOnet, a company with over 4,000 clients, born with the purpose of democratizing, automating, and simplifying the compliance journey with the LGPD, companies that fail to comply with the law may not only face fines but also suffer damage to their market credibility. “Beyond LGPD compliance, companies must focus on customers, who are the most vulnerable side of the relationship. In an increasingly competitive market and in an information-driven society, people are more aware and choose brands with credibility,” he states.
In conclusion, both consumers and businesses must remain vigilant against potential scams, which are becoming increasingly sophisticated. Researching the purchase website and verifying security measures ensures that customers avoid falling into traps. Security in online transactions not only protects users but also strengthens the market as a whole, fostering an environment of trust and sustainable growth.
