The new year began at a fast and optimistic pace for the gaúcha brand Ou, which aims for a 35% global revenue growth compared to 2024. The organization company with solutions for environments employs 400 collaborators and seeks brand consolidation, along with national recognition while continuing to expand its borders. To achieve these goals, Ou focuses on launching collections, including market-first products, as well as incorporating new raw materials into the brand. The expansion also has a strategic direction towards supermarkets and wholesale retailers—a fact that will take the brand to APAS Show this year as well.
“We are experiencing a very good moment, achieving results and doubling our goals, allowing us to maintain accelerated yet—above all—healthy growth alongside the business,” highlights Vinícius Martini, marketing and product development manager, who confirms a 38% increase in the brand’s revenue over the past year.
According to the executive, Ou’s progress is due to a combination of three factors: online sales (through proprietary e-commerce and partners), portfolio expansion (which included new raw materials like bamboo and glass), and operational efficiency (with the inauguration of the new distribution center—DC).
The success of the digital environment is no surprise in the market, and since the pandemic, no one doubts that it is here to stay in an amplified way. However, now a significant advancement is also noticeable in the home utilities segment. At Ou, the number of orders on its own website increased by 70%, reflecting a 109% revenue growth. Sales via e-commerce andmarketplacesOu’s partner platforms jumped 172%, which also shows the positive impact of the sector boosted by social media and digital influencers.
The portfolio, always innovative, introduced new lines, now in glass and bamboo, which also represented about 10% of revenue. Selling more while maintaining the same delivery quality to the end consumer was only possible with the expansion of its manufacturing area at the beginning of the year, when the space grew from 10,000 m² to 33,000 m², along with the automation of the logistics center serving the entire national territory. “This operational efficiency supported business growth while maintaining customer service excellence,” reinforces Martini.
Today, there are over 800 Ou items in the market, among which stand out: Cube Organizing Boxes, Clear FreshClear FreshRefrigerator Organizers, and Block Airtight Containers, combining functionality and aesthetics.
Ou operates across different channels. In addition to the mentionede-commerce, the brand also exports and works with representatives, with a base of over two thousand active clients, including department or gift stores, supermarkets,home centers,and other retail points. In Brazil, the main markets are the South and Southeast regions, but the Midwest and Northeast have shown strong growth, as have the Americas, with Mexico currently being the international market with the strongest Ou presence, totaling 700 stores.
For Juarez Martini, the company’s director and one of the founding partners, Ou’s differentiators have always revolved around three points: delivering products with added value to customers, flexible positioning in negotiations, and market credibility. “From the beginning, our stance has been to be flexible and bold, but always treating the business with transparency and, above all, respecting our name. The leadership we’ve achieved in the business is closely tied to our reputation,” emphasizes the director, who also highlights the high satisfaction levels in NPS (store rating 4.8; product rating 4.8 and 90% brand recommendation) and a perfect 1000 score on Reclame Aqui.
